'Agle Janam' to promote Girld Child Welfare..

Zee TV's new show 'Agle Janam Mohe Bitiya Hi Kijo' ties up with Dr. Kiran Bedi's Navjyoti India Foundation to promote Girl Child Welfare...

Published: 星期五,4月 10, 2009 12:07 下午 GMT-06:00

srividya

Zee TV's new show, 'Agle janam Mohe Bitiya Hi Kijo', has already created waves across the country for showcasing a prevalent social evil in society – 'selling the girl child in the midst of utter poverty to raise money for the rest of the family'. The show talks about a seventeen year old girl's optimism about life and her courage and compassion when it comes to rescuing her family from the throes of hunger and abject poverty. Addressing this very issue the channel has taken a step further and has joined hands with Dr. Kiran Bedi's Navjyoti India Foundation and started a campaign titled "Save Laali".

Speaking on this occasion, Mr. Nitin Vidya, COO Zee Entertainment Enterprises Ltd. & Business Head, Zee TV said, "This is an initiative by Zee TV to help & encourage every 'Laali' who has been a victim under varied circumstances. This association between the channel and Navjyoti India is a mirror of our belief in being a socially conscious entertainment channel. We have always tackled issues that are prevalent in Indian society. Our alliance with this foundation corroborates the channel's belief that we can make a difference by showing relevant and socially aware TV content. We have placed donation boxes in about 100 outlets of Vishal Mega Mart. The money collected will be used to curb the evils against the girl child in the midst of utter poverty through Navjyoti India Foundation."

People can also make donations by sending an SMS to 57575. Just type in

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Comments (15)

kooliio @kooliio

+ 4 ⋮

i think she have work in NDTV imagine''s show radha kii betiyaan kuch kar dekhayengi

15 years ago

Zaara Parveen @..-Zaara-..

+ 5 ⋮

The show is great.. but i think i have seen the gurl in another show..just can''t remember where.. please help me out people..which other show has she come in before...
Zaara

15 years ago

Gursharan @Gur.N.cool

+ 8 ⋮

all the best to them
love this show!!

15 years ago

radhika_21 @radhika_21

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really gud show and a gr8 thing 2 do!
thanx!

15 years ago

kristie @kristie12

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they are doing a very noble thing. This is the best show on tv.....

15 years ago

TallyHo @TallyHo

+ 2 ⋮

Its one of the better shows on TV these days...and its not just the subject even the cast, the production values, the direction are all very good...

But question is will it survive and manage to beat all the other very mediocre dramas that revolve around joint families, irrational themes & situations , and silk saris & bindis!

15 years ago

rudeMRindia @rudeMRindia

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thankyou zee for supporting such a strong and a noble cause. well done

15 years ago

sippy @sippy_a

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well done
a nice step forward
really dere should be more ppl to help & create such kind of awareness

15 years ago

shazia @xarmaanx

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thats really good cant wait for yuvraj to realse cant wait to see sallu and kat together. two sexiest persons in the world salman and katrina way to go. made for each other.

15 years ago