Star Plus' is all set to cater to their 'Nayi Soch' concept majorly with their next show Ikyavan.
Ikyavan depicts the story of the Parekh family where 50 generations of the family have been blessed with a baby boy, but unlike the stereotypical families shown on television, this family has been waiting for a girl child to take birth.
Their wish is finally granted as the 51st generation of the family is a blessed with a girl child. But this milestone event is marked with sorrow as the girl looses her mother and her father along with his brothers struggle to bring her up.
What is the promo about?
The promo starts with a father struggling to feed his daughter but eventually succeeding in doing so. It is because of this visual that we realize that the baby's mother is no more.
Another scenario showcases the man and his father getting down from an auto-rickshaw while returning from the market. Unfortunately, they completely forget about their baby girl in the rush. Baffled and worried, he searches for his daughter and is relieved to see that she is safe with a rickshaw driver.
And in a rather cute moment, the baby unknowingly wipes the tears of her father's face which is cinematic brilliance.
What we liked:
As mentioned above as well, the show's concept is out-of-the-box and with the changing mindset of the audience who are no more skeptical about niche concepts; it is a great attempt and has the potential to succeed.
A fresh/soulful song has been composed for the show; a part of which plays in the background of the promo and the song blends beautifully with the visuals.
The struggle that a single father in nurturing his daughter has been beautifully projected in this promo.
What we did not like:
We did not really find anything to pick at in the first promo.
This definitely seems to be a new concept that Star Plus has been experimenting with under their 'nayi soch' ideology and it does seem to have the potential to carve a niche for itself.
Ratings: **** (4/5 stars)