STAR One to dump youth content and opt for family drama?

It is speculated that STAR One may go in for an image change. It will no longer be a youth channel but join the other GEC channels and serve social and family dramas.

Friday, October 23, 2009 | 7:06:04 PM IST (+05:30 GMT)
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Star One shows which have been centering around youth based subjects have not clicked too well with the masses!! While COLORS, the #1 General Entertainment Channel sits cozily with a soaring GRP of 314, Star One lags far behind with a GRP of a meager 51.

According to our source, "The channel is now looking for a major reconstruction in terms of its programming. This includes plans of considering the closure of youth based shows Dill Mill Gayye and Love Ne Mila Di Jodi".

It is heard that the Shakuntalam Telefilms show Love Ne Mila Di Jodi has recently been served a notice to better its ratings. However, when we called Chandana Sharma, the lead girl of the show, she denied the news.

Producer Shyamashis Bhattacharya, Shakuntalam Telefilms too denied having received any notice and said, "Lots of high points are coming up in the story, with which hopefully the ratings will go up".

Coming to Dill Mill Gayye, sources say that this long running medical drama might wrap up in December. Earlier, it was suggested that the creatives may attempt to resurrect the once highly popular Cinevistaas show with the return of Karan Singh Grover. But with his recent bad publicity owing to the problems in his personal life, the channel is skeptical if he will again click with the audience. Also, chances of Karan and Jennifer Winget working together look dim after all that happened between them.

An insider who is part of Dill Mill Gayye, on terms of anonymity said, "It is fine if the channel wants to take off the show. It has lived its life, but you cannot blame it on the TRP, as the channel's ratings itself don't rock".

Another insider further added that no decision has been taken as of now, but if the ratings of Dill Mill Gayye don't improve, then anything can happen.

It is also speculated that the channel is looking for a complete image change. "In place of the current youth based content, the channel may opt for social and family drama based shows which are popular with other GEC. In such a scenario, even the new property Hum Dono Hai Alag Alag might end. The only show that might survive the purge is Miley Jab Hum Tum, as it is doing well, and of course the newly introduced show Jaane Pehchaane Seh Yeh Ajnabbi".

Another source said that the reason why the above college based show rocks is the freshness of the story and the college back drop, which is nowhere to be seen on television.

Well, let's see whether the existing shows on the channel manage to pass the acid test or not!!

Reporter and Author: Anil Merani

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Posted on: 26 May 2011 at 11:50pm
KaJen plz work together missing Armaan & Riddhima so much.

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Posted on: 29 May 2010 at 1:56pm

Edited on:29 May 2010 at 2:01pm

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Posted on: 07 March 2010 at 5:42am
we want star one to get back KSG in DMG and re-unite AR

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Posted on: 20 February 2010 at 1:29pm
OMG how can they say that!!! Of course KSG will 'click with the audience' hellooo it was KSG who made DMG a hit!!! Stupid CV's just take DMG of air, no one watches it!! It isn't worth watching anymore since you decided not to bring KSG back!!! SHAME ON YOU CV's for using KSG!!!

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Posted on: 11 December 2009 at 3:02am
any news about arhi guys do u know anything about AR is i really miss them in dmg n in our valley there will be winter vacations n there is no other serial which i like to see so do anyone heard anything about AR i really miss them a lot CV'S if u r listening to us then plz bring themback plz

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Posted on: 17 November 2009 at 10:27am

Plz aisa MAT karna!!!!!!! I love DMG LNMDJ HDHAA JPSYA anything and everything....why are they so eager to transform themselves into just another channel????

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Posted on: 13 November 2009 at 10:48pm
i like lnmdj these dayzzzzz!!!!!!!!!its really rocking!!!!!!!!!!
now a dayzz its even better than dmg and mjht!!!!!!!!!

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Posted on: 13 November 2009 at 6:20am
i think know they've turned mjht also like daily soaps!in every epi someones cries!and now there is a nupur in sajan!

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Posted on: 12 November 2009 at 11:33pm
Star1 i know u r in a loss coz of CVs recent happenings....n u doing great 2 end dmg..but dnt replace other shows...plzz end dmg n Ye Ajnabee..other shows MJHT,LNMDJ r promising dey rock.....bring other youth shows frm 8-9pm..well bring yputh shows frm 8-9pm i mean coz dmg n Ajnabee is nt a youth based-show...

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Posted on: 11 November 2009 at 10:10am
i would watch if karan and the others came back and i think so would a lot of others!

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