Actor Randheer Rai will play the negative lead role as a business tycoon in the show "Jiji Maa".
"My character's name is Abhishek Sanghvi. He is a young business tycoon and a confident, classy and good-looking guy," Randheer said in a statement.
"The show is taking a leap. I will be introduced as a business competitor to Suyash Rawat (essayed by actor Dishank Arora). I am playing the negative lead," he added.
Randheer has featured in Bollywood movies like "Holiday: A Soldier is Never Off Duty" and "Poster Boys".
"Jiji Maa" is his second show.
Talking about his first show "Karn Sangini", he said: "I signed 'Karn Sangini' thinking that the role was really important. But now I feel that there is nothing much for me to act in it.
"Even the character has become like a cameo. We all know how important Yudhishthira was in the epic story 'Mahabharata'. However, I understand the show is based on Karna's love life."
Quitting the show was a "mutual understanding" between him, the channel and the production house.
"I also understand that tracks are at times changed to increase the TRP of the show. I would love to work with the channel and production house soon," he said.