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Yamini Sehgal wins Delhi round of Absolut model hunt

New Delhi, Sep 28 (IANS) Tall and lissom Yamini Sehgal, a self-confessed 'adventure freak', has won the Delhi leg of a four-city model hunt by Swedish vodka maker Absolut to showcase a new clothesline by London-based Indian designer Ashish Gupta.

Thursday, September 28, 2006 | 1:04:54 PM IST (+05:30 GMT)
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New Delhi, Sep 28 (IANS) Tall and lissom Yamini Sehgal, a self-confessed 'adventure freak', has won the Delhi leg of a four-city model hunt by Swedish vodka maker Absolut to showcase a new clothesline by London-based Indian designer Ashish Gupta.

The talent hunt will now travel to Ludhiana Sep 30, Kolkata Oct 5, and Pune Oct 18, with the four winners being flown to Mumbai for Gupta's show Oct 25. They will also receive a two-year contract with Mumbai's premier Elite Model Management - giving them a chance to launch themselves on the Indian stage.

The Delhi leg was conducted over five rounds Wednesday night at the swish Climax club, with the nine finalists short-listed from 150 aspirants from in and around the national capital.

What eventually saw Yamini sail through over the other eight was her answer in the Q&A section when asked what she considered a sure fire pickup line at a bar.

'I think I've lost your phone number. Why don't you give it to me again?' was her instant reply that literally brought the house down.

This is not to detract from the wit and humour - at times loaded like Yamini's - displayed by some of the other participants.

Asked which celebrity she'd like to get drunk, marketing executive Nivedita (one name) retorted: '(Bollywood director) Sanjay Leela Bhansali. I'd get him so drunk he'd have to offer me a role in his next film.'

Neetu Wadhwa, a final year college student, was asked how she would react if Abhishek Bachchan proposed to her but her parents disapproved.

'I'll go with my parents (giggle). I'll tell him to tell his dad to come and speak to my mother (giggle). If he does that, my mom will certainly agree (giggle).'

Ritashree, a trained Kathak dancer, was asked what she thought was the corniest pickup line.

'Your legs must be tired after running (away from me) for so long,' she offered.

What Gupta will be showcasing in Mumbai is the India end of the Absolut Label line that 'is meant for all those women of substance who aspire for more in their life,' said Siddharth Bannerjee, managing director of Kyndal India that promotes the Absolut brand in the country.

The Absolut Label was initiated two years ago 'to inspire and promote new talent emerging within the industry. It is the playground where some of the world's most exciting young fashion talent is asked to create a limited edition piece inspired by the Absolut bottle', he added.

Joining Gupta in the effort in seven other countries will be Ania Kuczynska (Poland), Apostolos Mitropoulos (Greece), Jean-Pierre Braganza (Canada), Bambi (Spain), Lesley Mobo (the Philippines), Neon (Brazil), and Swash (Britain).

'These names might not mean much to the average fashion aficionado, but, believe me, they are the ones to watch out for and we are proud that Ashish is among them,' Banerjee maintained.

Virtually unknown in India, Gupta is hot property in Britain, where he has attracted a host of celebrity clients like Victoria Beckham, Jerry Hall Christina Aguilera, Kelly Osbourne and Sharon Stone.

This is not surprising, because with their bold, bright colours, daring graphics, eye-catching sequins, delicate beading and intricate workmanship, Gupta's works are in a class of their own - a

Copyright : Indo-Asian News Service
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