India-Forums

   

Bharti's FieldFresh to raise operation to 100,000 acres

New Delhi, Aug 30 (IANS) Telecom major Bharti Enterprises' agro-food venture FieldFresh Foods will raise its farm operations to 100,000 acres from the present 4,000 acres in the next three to five years, a top company official said Wednesday.

Wednesday, August 30, 2006 | 5:10:18 PM IST (+05:30 GMT)
 0 Comments | By

New Delhi, Aug 30 (IANS) Telecom major Bharti Enterprises' agro-food venture FieldFresh Foods will raise its farm operations to 100,000 acres from the present 4,000 acres in the next three to five years, a top company official said Wednesday.

A 50:50 joint venture with Rothschild Group-controlled ELRo Holdings India Ltd, FieldFresh Foods grows mainly fruits and vegetables on land leased from farmers who are in turn employed to grow crops for exports, said Rakesh Bharti Mittal at a meet on rural business hubs organised by the Confederation of Indian Industry (CII).

'We are planning to raise the farm lease operations from 4,000 acres currently to 100,000 acres in the next three to five years. In addition, we are setting up a research and development centre, FieldFresh Agri Centre of Excellence in Ludhiana over 300 acres,' Mittal told the media on the sidelines.

Seeing good demand for Indian fruits and vegetables in overseas markets, FieldFresh is testing technology to improve the yield and quality of products. This would then be showcased to farmers mostly in northern region to diversify from cereal production to vegetables and fruits.

The research centre will soon see FreshFields carry out trials for growing export quality capsicum, bell pepper, legumes and snow peas.

This would help the company expand its basket of vegetables - okra (small ladyfinger), green chilli, bitter gourd, bottle gourd, baby corn - and fruits mainly for the European and Middle East markets.

'Our objective is to physically show benefits of high yields to farmers and help them diversify to undertake cultivation of non-cereal crops with good export potential,' said Mittal.

'We are now developing a mango and grape programme for exports beginning next year,' he added.

He said that of the nine tonnes of mangoes exported to Japan this year after a gap of over two decades, FieldFresh supplied one tonne.

Estimating the agri-business to grow into a billion dollar enterprise, FieldFresh is currently in talks with air cargo operators for faster delivery of products.

Copyright : Indo-Asian News Service
User Rating Rating(1 Votes)

Share On :

Share on Facebook Share on Twitter Share on Google+ Share on WhatsApp

To stay updated with similiar articles follow


User Comments & Ratings

Join India Forums for free to comment on this story. Have an account already? Use Quick Login to comment.
Dear Readers,
  • Please do not use derogatory comments in reply to the stories published on Telly Buzz, India-Forums.
  • The credibility of the site matter to us, and the comments in bad taste tend to invariably hurt the actors/production house/channel etc.
  • So kindly, refrain from creating an unhealthy atmosphere for all, and keep your comments constructive.
  • Also, please use the Rate It button if you want to just thank the author for posting the story.

Articles in National, Business

Art - Culture Business Diaspora
Education Health Politics
Religion Sports Sci-Tech
Travel

AROUND THE WORLD NOW

Asia America Australia
Africa Europe Gulf-Middle East
Pakistan Nepal Bhutan
Sri Lanka Bangladesh Maldives

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index