New Delhi, Sep 29 (IANS) Dazzling diamonds, glittering gold and sparkling silver are all on display at a jewellery exhibition underway at Pragati Maidan here.
Jewellery houses from India and abroad are showcasing their designs at the JCK jewellery exhibition.
The exhibition, the first of its kind in India, has over 150 participants. Of these, 40 percent are international participants who are trying to woo the capital's jewellery connoisseurs during the festive season.
The exhibition aims at providing a business-to-business (B2B) platform for jewellers and buyers - focusing on contemporary international designs combined with traditional Indian craftsmanship.
Abhishek Jena, manager of Hammer Plus Jewellery Pvt. Ltd, the Indian distribution arm of Germany-based Hammer and Sohne, told IANS: 'We have a sales target of Rs.10 million and looking at the business we had in the past two days, I think we can make it.'
Hammer Plus have already sold jewellery worth almost Rs.5 million. It is India's first B2B distribution company for jewellery.
With diamonds, undoubtedly, stealing the show, it's the shoppers who are laughing their way to the exhibition having a wide variety to choose from.
The exhibition has been brought to India by Reed Exhibitions, the world's leading organiser of trade and public shows, with a network of offices and agents in 46 countries.
Mike Allsopp, chief of Reed Exhibitions India, said: 'The Indian economy is booming at eight percent per annum and so is the jewellery sector. Considering this fact, we felt that the environment was very conducive and budding with potential for many more B2B exhibitions.'
Some of the big names that have taken part in the show are D'damas, Nakshatra, The Rose International, Rosy Blue and Uni-Design.
International brands like Amadena LLC, Backes and Strauss, Hatton Square, Vet Alphi Diamonds and Tache are also aggressively utilising this opportunity to market their brands.
Lekha Dogra, 47, a Delhi-based software engineer, said: 'I think this exhibition should happen every year so that working women like me don't have to worry about taking time out to buy jewellery.'
With prices ranging from Rs.3,000 to Rs.500,000, one finds anything and everything packed under the tag 'jewellery' - watches, clocks, packaging, machinery, tools, display and jewellery services.
According to a Gems and Jewellery Export Promotion Council's estimate, jewellery exports are booming at $17 billion and exhibitions like this will help provide an impetus to the industry.