Chennai, Sep 27 (IANS) Adlabs Films Ltd. Wednesday launched its third FM radio station in India with its new set-up coming up here.
The new station is the fourth such 24-hour FM station in Tamil Nadu.
'We will, however, be very different', promised BIG FM's chief operating officer Tarun Katial.
'The Chennai station will be focussed on playing favourites rather than the latest in regional music', he said.
Popular star Asin has been roped in as the brand ambassador - the first time that an Indian FM channel has done so - to promote it.