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Adlabs joins the FM race

New Delhi, Sep 25 (IANS) Adding yet another feather to the cap, Reliance's Adlabs Films Limited Monday started its nationwide FM channel - BIG 92.7 which claims to be India's biggest FM network.

Monday, September 25, 2006 | 6:19:02 PM IST (+05:30 GMT)
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New Delhi, Sep 25 (IANS) Adding yet another feather to the cap, Reliance's Adlabs Films Limited Monday started its nationwide FM channel - BIG 92.7 which claims to be India's biggest FM network.

The channel will be rolled out in the cities of Delhi, Mumbai, Bangalore, Kolkata, Chennai and Hyderabad.

With a phase-wise investment of Rs.4 billion, the channel plans to open up 54 radio stations all across the country by April next year with alliance partners.

Launching the channel here at a press conference, chief operating officer of the channel, Tarun Katial, said: 'We are aiming to touch the lives of 200 million listeners, that is, every fifth Indian in the country, every third Indian in the cities and every eighth Indian in the villages.'

Said Katial, claiming to create pan-Indian presence: 'Our FM will reach 45 cities, 1,000 towns and 50,000 villages as a reliable medium of the information.

We are going to be the only channel having multiple frequency.'

Copyright : Indo-Asian News Service
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