New Delhi, Aug 27 (IANS) Inspired by subjects as varied as icon Mother Teresa to the sunflower, India's top designers are readying to showcase their spring-summer lines at the Wills Lifestyle India Fashion Week (WIFW) that kicks off here Wednesday.
Coming close on the heels of the fall-winter edition in April, the Aug 30-Sep 3 event marks a quantum leap forward for Indian fashion as it is the first time the country will be hosting two shows a year in line with international practices.
'We evolve every time; we learn from the past,' explained Fashion Design Council of India (FDCI) director general Rathi Vinay Jha of the event that will feature 75 of India's top fashion and accessory designers including Ritu Kumar, Rina Dhaka, Ashish Soni, J.J. Vallaya, Tarun Tahiliani, Manish Malhotra and Manish Arora.
'We try to improve every time and this time we've kept a sixth day after all the shows for the business element,' Jha told IANS.
'We have to see how successfully it is. Even if it doesn't catch up this time, I'm sure it will next time,' Jha maintained.
On their part, the designers have spared no effort to give off their best.
Says Arora, who will open the show: 'One of my dresses represents hot air balloons falling in a sunflower field.'
Adds Vallaya: 'My collection represents the journey of life, from the spiritual - inspired by Mother Teresa - to the material.'
Quite a leap forward, indeed, from leitmotifs like maharajas and other exotica that have hitherto inspired Indian designers.
Little wonder then, what makes WIFW stand apart from other fashion events is its scale, bringing together designers from across India.
'We have brought together on a single platform India's biggest names in the fashion and creative arena,' Jha says with pride, adding: 'Designers have obviously perceived tremendous value in participating (in the event).'
The participating designers include Anita Dongre, Anju Modi, Ashima-Leena, Ayesha Depala, Rajesh Pratap Singh, Ranna Gill, Rohit Bal, Satya Paul, Falguni & Shane Peacock, Suneet Varma, Kavita Bhartiya, Manav Gangwani, Mandira Wirk and Namrata Joshpura.
Noting that WIFW 'is truly the only Indian fashion event dedicated to the business of fashion', Jha said the event will also showcase India's best in terms of models, make-up trends, hairstyles and accessories.
As part of this effort, an audition held earlier this month that 60 upcoming models participated in threw up 16 'New Faces Going Places' who will feature for the first time at WIFW.
These 16 have walked the ramp before but WIFW will be the big ticket for them to rub shoulders with their peers and boost their careers.
The lucky 16: Donna Katharien (Miss Maxim India 2006), Sonal Sharma, Garima Parnami, Vaishali Ramaswamy, Ekta Chowdhary, Manasvi Mamgai (all from Delhi), Rachel Maria Byros (Bangalore), Sanjukta Das (Kolkata), Priyanka Shah, Vibhinita Verma, Diana Penty, Shubhra Aiyappa, Sannae Shaekh, Amruta Phatki, Anurita and Shruti Agrawal (all Mumbai).
'The auditions were not just a part, but a strong driving force for Wills Lifestyle India Fashion Week in establishing tomorrow's faces and promoting new talent,' explained Jha.
Copyright : Indo-Asian News Service
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