Star Parivaar ke sunahre pal

STAR India Pvt. Ltd. (Star India) unveiled a host of products and services at the Star Parivaar Brand Showcase 2008. This brings alive Star's television experience through an extension of content beyond television ' Star Parivaar Ke Sunahre Pal'Ab Television Se Zindagi Tak.

The licensing partners for the program present at the Star Parivaar Brand Showcase 2008 were Big Bazaar, Home Expressions, Sia Art Jewellery, Forever Jewels, Craftsbridge, Parksons Games and Sports, Prakash Books and Indiaplaza, who unveiled and showcased the products under the Star Parivaar brand. The program was unveiled by the leading ladies of Star Parivaar - Sarita Joshi (Baa from Baa Bahoo Aur Baby), Panchi Bora (Prachi from Kayamath), Sara Khan & Parul Chauhan (Sadhana & Ragini from Bidaai) and Sucheta Trivedi (Meenakshi from Baa Bahoo Aur Baby).

Speaking at the Star Parivaar Brand Showcase 2008, Nanette D'sa, Senior Vice President, Licensing & Merchandising, Star India, said, "We are proud to associate the Star Parivaar brand with leading partners to present India's biggest merchandising and licensing initiative, launched at the Star Parivaar Brand Showcase 2008.  Star Parivaar is now available through a range of products and services to our extended family of viewers in India, one of the many initiatives to enrich the television viewing experience of millions of Indians, while upholding the traditional values of the Indian family".

Star Parivaar has been a world that women across India experience through a host of shows, through their best loved characters ' Tulsi, Parvati, as well as other iconic families and protagonists, and through an annual, much awaited Awards show. The range of merchandise launched at the Star Parivaar Brand Showcase 2008, completes the television viewing experience for the Indian Woman, and makes her an integral part of Star Parivaar. 

The merchandise reflects the spirit of glamour that is unique to Star Parivaar, and captures its essence of style and fashion.  A team of design specialists and Stylists at Star have put together the inspiration for the range complete with a trend guide, style and silhouette, brand guidelines, packaging and visual merchandising program, which is the first of its kind effort at brand licensing in the country ' totally innovative and the hallmark of the Star Group. 

The launch also showcased the Star Parivaar Asia Wedding Fair 2008-09 in association with Introduction Trade Shows. 

The Star Parivaar Brand Showcase unveiled a unique brand licensing initiative in the services space - Star Parivaar Asia Wedding Fair. This wedding fair is a unique blend of experience created through a special Star Parivaar arena at each exhibition; entertainment and celebrations around Sangeet, Shaadi and Bidaii; glamour and style with special workshop modules conducted by designers and stylists and a lot more. All of this will create the unique experience of the special moments around weddings that are represented by Star Parivaar, a splendid experience - "The Star Parivaar Asia Wedding Fair"

The exhibitions will  showcase products by some of the biggest and the most trusted names in jewelry, fashion, and all wedding solutions including wedding planners, professional entertainment agencies, car rental companies, wedding set designers, florists and floral designers, sound light and equipment agencies, disk jockeys, firework agencies, travel agents and many more. In the first season, the exhibitions would be held in 10 cities across the country, beginning October 2008.

Says Jivesh Sachdev, Managing Director, Introduction Trade Shows, "Wedding is the most important occasion of celebration and togetherness for any Indian family. A great deal of money is spent on such occasions and a wide range of services are used to make the moments special. The Star shows have always shown weddings in an extravagant fashion and millions have desired to spend the most important day of their life like the stars. In such a scenario, the Star Parivaar Asia Wedding Fair provides an ideal chance for all buyers and sellers to congregate at one place and experience the moments beyond simple shopping".