Originally posted by: srini18
Thank you Mam!! You have put down some valid points in your defense...To be honest, there is no formal institution like BARC for online viewership so TRPs from digital platforms have to be taken with a pinch of salt... However, it doesn't mean they are baseless or distorted completely, they hover around the expected values..
Furthermore, as you have pointed out producers and statisticians might depend on OTT platforms to get the raw number of online viewers. However, OTT is not the only source which generates online TRPs... Content gets pirated onto innumerable websites which for sure doesn't have a mechanism of its viewers... All they have to do is to go by estimates.. Furthermore in countries like US, Canada where Indian OTT providers charge a fortune for their subscription, the pendulum shifts back to the live streaming websites. Hence the integrity of data is jeopardized...
I second your argument and to bolster it , another important consideration is the time slot.. As far as TV viewership is concerned, every show has a dedicated air time along with a clear schedule of repeat telecast which makes the trp calculation formidable...Alas, there is nothing called as time slot on digital platforms, it all rests with the viewer and practically it isn't feasible to be on the lookout for such a deluge of viewers at a particular time for a given soap... Moreover, the vacillations in online viewership for a particular day will be neither constant nor consistent because some people might binge watch all the episodes on a Sunday in contrast to a TV viewer...In this case the trp would drastically fall on Monday and it would hit the crest on Sunday but there are also many what if scenarios..
Taking all these deliberations into account, statisticians usually go for algorithms which generally follow the principle of regression to mean, which is basically trying to find a mean value for every day and making some adjustments to the raw data..
The end result though isn't a random number but is affected by n number of factors making it more vulnerable for meaningful interpretation ...
Sorry for barging in but I was enamored by your observations as they were sound and plausible and I wanted to add some more insights to it.. Thank you!!
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