Bombay Velvet had just completed a disastrous day at the box office. For a film that needed to collect around 15 crore on Day 1, the Ranbir Kapoor starrer is likely to settle for around Rs 6.5 - 7 crore on Friday.
The film was a washout across the country. Every circuit, every centre was dull. In fact, at a few centres, last week's release Piku had better occupancy. Several shows were cancelled and at several others the number of audience was in single digits.
Like we mentioned in the morning report, the fate of Bombay Velvet has pretty much been sealed on Friday itself.
The word-of-mouth is negative, so the film might actually go further down tomorrow and finish with weekend business of Rs 20 crore or less.
To put the opening into perspective, the first day collections of Bombay Velvet is about half of Gabbar Is Back' and Fast and Furious 7. It's also much lower than Ranbir Kapoor's last release Roy'. When the final collections come in, Bombay Velvet could be at around the same level as Badlapur', which was made on 1/5th the budget and about the same level as Arjun Kapoor's Tevar'.
If Bombay Velvet doesn't pick up tomorrow, it could be the biggest loser in the history of Indian Cinema, in terms of money that was lost on the film. The losses could be in the range of Rs 70-75 crore, and the film could even struggle to recover its marketing costs through theatrical business.
The last big film that was received so negatively was probably Hrithik Roshan's Kites, which released way back in 2010. But even that film took a bumper opening, collecting nearly 10 crore on its opening and finished with a fairly decent total of Rs 42 crore. Others films like Joker, Main Aur Mrs Khanna, Drona and a few other films were also epic disasters, but those films were made on much lesser budget.