Diya Aur Baati Hum


Diya Aur Baati Hum
Diya Aur Baati Hum

~~SPOILERS/ARTICLES ONLY~~ 18th look of Deepika Pg 137 ~~ (Page 13)

pasurYa IF-Stunnerz

Joined: 17 April 2014
Posts: 42627

Posted: 21 May 2015 at 9:40pm | IP Logged
Tfs jo
veraj bond s really irritating me these days.. ved s too much
talking like uncle .. vansh raised by aunty s far far better than ved 

CVs should stop showing ved like tis.. not nly ved also other RM kids r also too much. .

Where s surYa ? Post leap they r sidelined

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Jyothi.N IF-Rockerz

Joined: 29 June 2014
Posts: 8499

Posted: 21 May 2015 at 10:29pm | IP Logged

By Ramakant

At a recent family dinner, one of my older (and louder) uncles downed an entire whiskey glass in his hand before particularizing the state of the nation. "The biggest problem with the country is these news anchors on TV. For the sake of a few bloody rating points, these channels create mountains out of mole-hills", he boldly expounded and continued. In another corner of the same room, I winced quietly at this generalisation. This wasn't the first time someone shared a similar sentiment. There is no comparison between the sedate newsreaders of yesteryear with the current crop. However, I was uncomfortable at his ire being directed elsewhere.

As per my uncle, TV channels have compromised on their quality to pander to the gallery. For want of more "TRP" or "Television Rating Points". His outburst got me thinking for the next few days.

When did the word "ratings" start such becoming a negative word? Why does a section of individuals feel that "ratings" are a bad thing?

As an employee of a multinational TV broadcasting company, I have the privilege of being witness to the use of ratings within the business. We are required us to pay close attention to these numbers since it forms the measurement basis of two key components - viewership & advertisers. In reality, it translates into a series of mundane and cold calculation that is the daily work of so many office-goers. So what's the fuss all about?

Let's begin with the basics.

Media researchers globally use a variety of tools to understand how home viewers are watching television. By using a combination of multiple qualitative and quantitative research methodologies, researchers gauge the reasons behind the popularity (or lack of it) among the designated target audience. Over the course of time, the Indian TV industry has come to accept a ratings system that measures the media habits of a small representative sample which extrapolates it to a larger audience. Although a layman would squirm at that thought of a tiny fraction of the country deciding for the rest, statisticians would vouch for the confidence levels arising out of a sufficiently representative sample size. Set-top boxes specially built by the ratings company are installed in these houses that relays back information about the viewing patterns of the family.

Ratings are critical to the functioning of the television business which follows an advertiser-funded model. Sponsors are interested in converting viewers and buy airtime (advertising revenue) that allows them maximum coverage for their potential customers. Thus the rating numbers binds the broadcaster in a never ending dance between audiences & advertisers.

In the first chapter of her book "Indian Television in the New Millennium", Prof. Shoma Munshi draws parallel with the growth of television sales and the quality of the fictional shows. Shows on DD such as Hum Log & Buniyaad (1986) were popular as the "middle class viewers, especially those who faced the traumas of partition, could identify with the characters of the show". By the early 90s there were a wave of progressive shows such as Hasratein & Tara "that told stories of extra-marital affairs and went down fine with urban audiences". The author concludes that since TV owners at that time lived mostly in the big cities, the shows catered purely to their tastes. However, with the growth of low-cost TV sets in the coming decade, a new section of audiences were realised by the broadcasters. While she stops short of mentioning it, the truth is that the ratings system helped them discover hitherto unknown geographies. As the broadcasters spread themselves deeper into the hinterland, they quickly adapted their content to appeal to the larger base. All this, while measuring their audiences with updated ratings technologies.

In India, practically a single company had a monopolistic hold on generating TV ratings - TAM or Television Audience Measurement. TAM India is a joint venture between two major market research firms -Nielsen (India) Pvt. Ltd. & Kantar Media Research. In the almost twenty years that TAM has been in existence, it turned into the de facto currency that the entire media & advertising industry began to trade in. However, TAM's dominance was always a matter of debate. TAM has been defending its methodologies against criticism from broadcasters since 2002, including a two month investigation report by Outlook. However, TAM's reputation received a body blow in 2012 when the popular news network  NDTV filed a billion-dollar lawsuit against the ratings agency claiming among other things that there was "rampant manipulation of viewership data has been going on for eight years, and when presented with evidence earlier this year, top executives at Nielsen pledged to make changes. But the Indian news giant says these promises have been false ones." The courts have yet to resolve this argument. But the damage to the agency's reputation was already done. Slowly and steadily, more voices joined in tocomplain against the TV ratings system with some of the broadcasters threatening to end their support.

Industry expert Vanita Kohli attributes the failure of the ratings agency to the hyper-competition within the broadcasting space. In 2005, there were around 350 TV channels and by 2012 that number doubled to 700 channels. In spite of its best efforts, TAM's sample was considered inadequate to measure 148 million homes. Niche channels (such as English Entertainment and News genres) observed weird variations while measuring viewership in their small audience sets and it became extremely difficult to believe in the accuracy of these numbers.

All this while, parallel developments were taking place in the corridors of the Ministry of Information & Broadcasting. Numerous complaints about a creaky ratings mechanism forced them to take a stand on the matter. What could the government do at a time like this?

Imagine a cricket tournament being played by fiercely warring players. Halfway through the tournament the teams notice the field umpire either being shoddy or suspect him of being biased. The tournament organisers appreciate this problem but stop short of changing the umpire lest they be criticised for overstepping their duty. Instead of cancelling the tournament, the players decide to chip in their collective resources and elect a neutral person who will be accountable to each of the teams.

This in a nutshell is the origin story of BARC - Broadcast Audience Research Council. And this tectonic shift will reshape the entire television space from hereon.

When faced with the inexplicable riddle of TV ratings, the media industry took one of its boldest and forward-thinking decisions. The industry bodies collectively decided to trade short-term gains for a much longer goal of building a sustainable measurement system. To achieve this task they selected the brightest minds from amongst themselves to create a Joint Industry Body on the lines of BARC in UK. In this process they built an extremely cost-effective solution committed to complete transparency with the sole objective of measuring "what India watches".

There are numerous advantages of the new ratings system (BARC) over the previous on (TAM). For starters, BARC is a not-for-profit organisation built from within the industry while TAM still remains a privately-held research agency. Secondly, BARC uses better cost-effective technology that will begin with 20,000 meters and allow scaling up to 50,000 meters in a few years while TAM is currently at just 9,000 meters thus overcoming the niggling doubt about insufficient sample size.  Third and critical to its reputation is the  promise of transparency. BARC considers itself more of a coordinating agency between 25+ vendors who individually have access to a certain link in the ratings process. In other words, it is practically impossible for one entity to infiltrate or corrupt the data across the entire cycle.

By the time you read this, BARC would have already released its first set of ratings that will begin the shift towards a new currency. The tension is palpable as it marks the end of almost a three-year long wait since the BARC took inception.
Will the introduction of BARC make any difference to my uncle with the whiskey glass?

This is not an easy question to answer because the impact is yet to be felt before we can judge its ramifications. But one can safely assume that my uncle would not notice any change on his TV screen in the short term. The entire TV space (broadcasters, advertisers & media agencies) will take necessary steps to ensure that business not get hurt while moving to a new currency.  However, in the long run this system can throw up interesting possibilities. Over the course of next few years, it may be possible to being measuring content on HD screens and DVRs giving a peak into habits of the coveted premium audiences. At the same time, BARC is also expected to throw light on TV consumption in rural India as well which has been neglected all these years. Understanding these habits forms the first step in identifying potential business opportunities and thus ultimately leads to creating content that caters to the specific needs. BARC promises to also monitor video on mobiles, tablets and out-of-home screens as well thus help in building a bridge to the elusive "second screen".
In my humble opinion, one of the enduring steps BARC can take is to simplify the usage of ratings for the fans and admirers of TV shows similar to the popular blog "TV By The Numbers" that catalogues ratings across shows. In a similar veinShailesh Kapoor recommends, BARC could open up bureaus that offer services with licensed data. This will help in unlocking the viewing patterns to a larger in interested group 

Edited by Jyothi.N - 21 May 2015 at 10:33pm

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deejagi IF-Rockerz

Joined: 05 May 2010
Posts: 9109

Posted: 21 May 2015 at 11:15pm | IP Logged
Originally posted by pasurYa

Tfs jo
veraj bond s really irritating me these days.. ved s too much
talking like uncle .. vansh raised by aunty s far far better than ved 

CVs should stop showing ved like tis.. not nly ved also other RM kids r also too much. .

Where s surYa ? Post leap they r sidelined
Too many cook spoil the dish dear. In RM, there are so many people to spoil the kids, if one scolds, there are 10 to console and in the process will teach the kids to lie and hide things from elders. Whereas in case of Kotari's there is only one person to spoil and 2 people to bring bacxk to normalcy. That's is the only reason Vansh though spoilt brat has some good behavior while Ved has no limits.

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shwetanams Newbie

Joined: 02 May 2015
Posts: 16

Posted: 21 May 2015 at 11:42pm | IP Logged
hello i m a silent member ! i have been following the show with the training track of sandhya ! i loved the concept how the husband inspired a wife and with his aspirations and dream she became IPS ! it was an extraordinary journey of an ordinary woman ! 
every indian woman could relate to this story as a woman in her always have a dream ! dream to grow big ! dreams that are lost in the burden of household responsibility ! dream of a respected profession an ideal husband an ideal mother in law ideal father in law ideal brother and an ideal friend ! tht is wat sandhya had in sooraj bhabho bhabhasa ankur and zakir ! 
hence the trp was at highest and i followed the show religiously ! but the downfall started wen sooraj threw sandhya out of the house without any proper justification and took her in without any repentance ! 
kidney donation was unnecessary the preggy track was not encashed properly !following tracks lost the charm as ideal husband ideal father in law ideal brother were lost and turned mediocre ! wat is the point of watching the show... to see the stale and sour relations
 post leap i felt disconnected with the show ! as Sandhya wasn't the daring IPS but an emotionless woman ! i wanted to see sandhya as an IDEAL WOMAN  
i wanted Sooraj to grow his business not wen his son finds it humiliating ! it is not we teach our kid we teach them to respect our profession even a chatwala's son is proud of his father for bringing him up ! 

sorry about my long rant !

Edited by shwetanams - 21 May 2015 at 11:44pm

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thala IF-Stunnerz

Joined: 12 February 2012
Posts: 46766

Posted: 21 May 2015 at 11:57pm | IP Logged
welcome shwetha
i agree with you
many of us were dissappointed with suraj throwing sandy out
and as you said it slowly started loosing charm
though cvs came with back to back senseless KD BD etc
i felt it better than other shows
no extra marital affair is the major advantage of dabh
no screaming vamps or conspiracy by a major villain ( dabh has never had a major villain its either the situations or  a temporary one like fb, rk or the new chander)
no major twists of leads almost dying and the next episode they appear
no high voltage drama, its suttle with problems that are faced by normal human beings,
the major prob of dabh was cvs shifted from the main concept diya aur baati
suraj throwing sandy was not a bad idea , provided if he did it without his senses , to put it right if he was affected by PTSD
but they blankly made him accept because of bb
to further spoil the plot came KD, it would have been sensible if sandy made an arrangement ( not herself donating)
thirdly BD, it was the most irritating and horrible track i have ever seen, they made a mockery of parenthood and aunty was annoying
final nail in the coffin was leap
there was not nead to go for leap
leap is taken only when the show makers feel there is nothing left to say anymore
to recover from this damage dabh will need a solid surya centric track
but that is also not happeneing
they just showed 2 episodes of sandy training suraj
he is in KA and sandy is fighting for the plot

they damaging it further
a solid IPS track can get back us our lost glory

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Sonali_11 IF-Dazzler

Joined: 22 March 2013
Posts: 4186

Posted: 22 May 2015 at 12:51am | IP Logged
After the leap , things were going fine with a good flow.
Sandy coming back to Pushkar, Vedh more attached with Suraj ..School admission.Vansh and Ankur track etc..Vedh's bday and all .
It did give a trp of 4.6 ..But cvs wanted to increase the ratings further that is why they have been introducing new tracks often.

Suraj selling away his shop did not go well with the viewers..N tht is the only reason trp fell from 4.5 ro 4.1 .. 

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pasurYa IF-Stunnerz

Joined: 17 April 2014
Posts: 42627

Posted: 22 May 2015 at 12:58am | IP Logged
Tracks get closed in days.. it was nt like tat b4 .. 
it was rushed .. it has become steady now

Rama akka .. ips track s gonna come for sure .. this plot drama can be dragged to gain TRP

Kabaddi s nice but suraj building the hotel wit tat money s the biggest blooper..

Sandy s now nt having confidence on herself ... nly then we can see action based track..

Zavi bonding suddenly s  Confused

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thala IF-Stunnerz

Joined: 12 February 2012
Posts: 46766

Posted: 22 May 2015 at 1:23am | IP Logged
no offense
there is no thrill in kabaddi challenge
its just normal
i expected suraj to struggle to almost fall nd then in the last announced looser inspite of striking the pot and later the cheater ousted and suraj being declared winner 
the annoying sound of bell made me watch the epi in mute 
Thumbs Down

sorry cvs i didnt expect the first challenge to be this mediocre

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