The biggest film of the year so far will release this week with a landing cost of well over 100 crore but that is just on paper whereas on screen it looks a niche urban drama which has a limited market of 6-7 cities. It is the first film of this sort which has a cost which is this high.
It is tenth Hindi film to have cost of over 100 crore following likes of Dhoom 3, Bang Bang, Happy New Year, Kick and Chennai Express amongst others. The difference between these films and Bombay Velvet is that they looked big budget extravaganzas and irrespective of content opened big all over the country. The lowest opening for a film costing 100 crore plus is Ra.One at 14.50 crore nett in 2011 and that 14.50 crore nett came on Diwali Puja which hits business in most parts of the country.
There is talk in the industry of a big threat from Hollywood which is not really the case as yet but it will be reality if the industry continues to be infatuated with these urban films, if the content is not urban then the story telling style is which puts lid on the growth of the industry and basically this has been the problem this year so far.
If Bombay Velvet pulls it off then that would give a lot of hope to this urban cinema being made today as it gives a sign that this sort of recovery is possible. Realistically it will be hard as historically the audience outside the metros has never patronised this type of cinema.
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