PC reduces brand fees

Buzz is Priyanka Chopra has been signed on as the brand ambassador for a leading toothpaste brand. What's more interesting that she has slashed her usual fee " about Rs 1 crore for a brand endorsement " down to around Rs 75 lakhs to bag the deal.

So why is PeeCee taking a "pay cut"? A source close to the actress claims, "In the past Priyanka refused popular brands due to the fee she was offered. But she has now realised that other actresses who picked up those endorsements after her refusal, have benefited from them. So she didn't mind slashing her fee, to be the face of this big brand."

We contacted Priyanka's spokesperson to confirm the news but she informed us that Priyanka was on a flight to New York and was unavailable for comments.