Joined: 01 December 2011
Arjun Bijlani is quite a happy man. For his Colors show
Meri Aashiqui Tum Se Hi, is getting a TRP of 5+ "It is a matter of great
satisfaction that our collective hard work is finally paying off, our
numbers have virtually doubled since the fresh measurement of ratings
kicked in. We are now the number one property on the channel. Last week
when we touched 5, some felt that that since the ratings of most shows
across channels went up so did ours. But the fact that we have
maintained the same number in week 2 of BARC reporting shows that we are
consistent. I am also getting a lot of positive social media feedback
from the audiences especially the youth who are really liking our story,
characters and tracks. Here I must give full credit to the creative and
direction team at Balaji Telefilms who are writing and executing great
sequences which give us actor's an opportunity to showcase our
histrionic skills. "
Do these new numbers mean that the old notion that only saas-bahu drama sells, is wrong and if you craft a good love story, it too will get traction? "yes having said that we do need to accept that most daily soaps are alike i.e. Where you have a lead girl who is Miss Right in everything, she is God like. She has domestic problems due to friction with her hubby and in-laws. In this scenario if you offer something interesting, the audiences will lap it up. Also the stuff what we show is realistic. We also need to accept that that there still are some desi woman who take a lot of garbage for family and tradition's sake hence we have a certain amount of connect with the audiences, no wonder the numbers come in."
In closing Arjun hits the nail on the head when he says,"that at the end of the day everything boils down to ratings. If you hit a jack pot, everybody including the channel, production house and audiences are happy. I guess now the challenge it to maintain this upward graph for we have a long way to go."
Author - Anil Merani
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We bet the fans would love to see him as Ranveer too.
No wonder they are so amazing together
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