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Bombay Velvet had a dismal opening today as the film failed to get people into the theatres. A lot was expected from the film, however it opened with a very poor occupancy of only about 15-20% all over India, which reportedly improved to 40-50% by the evening. The film garnered only about Rs. 6 crore on day one (unofficial figures), which is much lesser than what Ranbir Kapoor's last film Besharam made on its first day (Rs. 21 crore). Many had predicted that Bombay Velvet would be the highest weekend opener of this year so far, however it might not be the case after today.
As Trade Analyst Komal Nahta tweeted today : "Opening of disastrous Roy was better than Bombay Velvet initial in C.I. Sad day for the film industry. Bad start for BombayVelvet. First show at Fun Gwalior cancelled due to lack of audience. Velocity, two Inoxes in Indore report poor collections."
Exhibitor and Distributor, Akshaye Rathi, also adds, "I doubt that Bombay Velvet will be the highest weekend opener till now. It had an occupancy of just 15-20% in cinemas and multiplexes all over India till the afternoon, making it a very poor start for the film. However, the evening shows may pick up and the film may collect around Rs. 7 crores by the end of day. Bombay Velvet is not for the mass audience. Be it the theme of the film or the songs, it is not a mass-friendly film. The movie also lacks chartbuster songs that would help the film a great opening. The presence of Ranbir Kapoor will benefit the film, but it won't open as well as Gabbar is Back."
However, Trade Analyst Amul Mohan states otherwise, he mentions, "Bombay Velvet has opened well, but it hasn't opened as well as the trade was expecting it to. It's slightly below the margin but its early in the day, so how much it makes over the weekend will only be known once the day one figures come in."
However, last week's release, Piku is still running strongly. It has not only sustained well in the cinemas, but it has also collected Rs. 41.42 till Thursday. As Trade Analyst Taran Adarsh Tweeted : "#Piku Fri 5.32 cr, Sat 8.70 cr, Sun 11.20 cr, Mon 4.40 cr, Tue 4.10 cr, Wed 4 cr, Thu 3.70 cr. Total: Rs. 41.42 cr. India biz. SUPER!"
Akshay Rathi also adds, "Piku has been performing phenomenally well. It did great on Sunday and has been performing well during this week also. The word of mouth has been really helping the film and I feel it will sustain in the cinemas till 3 to 4 weeks."
With the weekend starting today, we may see an improvement in the occupancies and collections of Bombay Velvet, however it will still be below the mark.
Piku will continue its good run as people will go to watch the film for the second or third time too.
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