Piku did well in its first week grossing around 40 crore nett. the film had a poor start but gained momentum from Saturday and has maintained very well in the metros. the other major cities have also maintained well but the collections here are on the lower side. Cities like Mumbai, Kolkata and Bangalore are set to give the best collections of the year.
The performance of these of these cities means that Mumbai, West Bengal and Mysore are the best performers while Rajasthan, CP Berar, CI and Bihar have low numbers although have held very well since on Monday
The film should remain strong in the big cities over the next couple of weeks which should take it to a good lifetime total.
#GabbarIsBack and #Piku are both hits!!! @akshaykumar @SrBachchan @deepikapadukone @irrfan_k @ShoojitSircar
T 1865 - A wonderful piece written by Anurag Kashyap's brother in law .. A real 'Hug' for Piku's Dad Last (cont) http://tl.gd/n_1sm72o6
146 words not enuf to describe @deepikapadukone performance in #Piku. Its not acting. Its REAL. Few can produce this level of naturalness.
Shoojit Sircar's Piku has amazed one and all. The film has easily seen the best trending since one can remember and has grown by leaps and bounds with every passing day. For a film to make five times the amount of the opening day over the weekend is something that has never happened before, and Piku managed to do that.
Though there have been films that grew 100% and 200% with every passing day over the weekend, it was over very small numbers on the opening day, which was the case with the likes of two other fantastic films - Queen and Dum Laga Ke Haisha. However, Piku did that after a 5 crore opening day.
Piku' and Gabbar Is Back' movie posters
What made the film's collections count even more was the fact that weekdays were superb too with collections over (or very near) the 4 crore mark right till Thursday. This is a drop of 20% or less when compared to the opening day, which is again superb by all means. Unprecedented indeed, the film has now crossed the 41 crore mark already, hence getting into the Hit zone. The way the film is going, while 60 crore is a given, and hence the Superhit tag, it would be interesting to see how far does it go from this point on.
For Deepika Padukone, this is indeed a huge addition to her repertoire as she has managed to balance out the likes of Happy New Year and Chennai Express with Piku and Finding Fanny. As a matter of fact it would be interesting to see her competition with Ranbir Kapoor this week who is coming with Bombay Velvet. Meanwhile, for Amitabh Bachchan too this is yet another commercial success after Bhoothnath Returns, hence being the only veteran actor to still find audience as a central protagonist or the main lead. As for Irrfan, he has proved once again that he is the man of all seasons, and can make a film his own.
Meanwhile Sunny Leone has suffered her first major commercial disappointment in Kuch Kuch Locha Hai which has not managed to touch even the 4 crore mark. A mega disaster by all means, the film is out of most of the theaters now. Sunny has five more films lined up for release this year and it would be interesting to see how they play from this point on. Hopefully, Kuch Kuch Locha Hai is only an aberration.
As for Gabbar Is Back, the film stayed well on course during the second week as well with over 17 crore coming in. The film did have massive challenge at single screens (especially in Maharashtra where Timepass 2 is doing well) and multiplexes (with Piku ruling the show). Still, the footfalls stayed on to be consistent right through the weekdays, hence resulting in good numbers coming in. The film has now crossed the 77 crore mark and while at multiplexes it would now also be challenged by Bombay Velvet, at the single screens it would continue to find audience in the third week as well. This is yet another success for Akshay Kumar this year and while 88-90 crore is set to be touched, it would be interesting to see how far does it go from there.
Joginder Tuteja tweets @tutejajoginder
With Vicky Donor and now Piku, writer Juhi Chaturvedi has proved that an offbeat, non-mainstream film can also score both critical acclaim and box office success. Chaturvedi had a chat with Mihir Fadnavis to discuss the origins of the film and the themes enveloping it.
Q: How did the story idea of Piku come about? Did you draw any instances from your own life?
Juhi Chaturvedi: During the time of Vicky Donor, Shoojit Sircar and I were casually talking about the fact that given the nuclear family culture of the modern times, the responsibility of taking care of parents is now completely on children.
I come from a hum apni doctori khud kar lete hein' kind of a family. My grandfather was an interesting person. Very highly educated, but with age, I saw him becoming more and more like a kid. I saw the way my parents dealt with his health issue, sometimes genuine bowel problems, at times simply age related hypochondria. And now for last few years, my father has been living with us and I am dealing with his age and requirements. But having said that, there is a Bhashkor equivalent in every family.
Q: The film has so many heavy duty elements, all rendered in lightness and humor - what was the biggest challenge in cracking such a script? And did your advertising background help make this script better in any way?
JC: You know people in real life are multi dimensional. No one is a single layer. Lives that we lead aren't uni dimensional either. All the heavy duty elements are present in our lives too, its just that when we are in it, living it, we fail to see the humor in it. And Piku had to be like a hidden camera showing us our own lives. What people are laughing at while seeing Piku, isn't it what they are living at a certain level? Advertising background helped me to an extent that it has taught me to value my words. Every written word, even a throwaway one, must make sense from the story and character's language point of view, and I was watchful of that.
Q: It is so rare for a Hindi film to portray women as their real selves. Piku in the film is such a refreshingly strong female character. Why do you think Bollywood constantly continues to fail at this and regress back to the 80's? Is the audience to blame for this as well?
JC: I don't think audience can be blamed for the lack of depth or meat in the characters that a film shows. They are not filmmakers. It's our responsibility to constantly feed them with progressive content. Piku is a 2015 film. And I really believe that there are families where daughters have a right to express their opinion, argue, they have freedom to live their lives as they want to and transparency to discuss their desires and dreams openly. I genuinely believe in every word that Bhashkor has spoken about women. I believe Piku's strength is coming from Bhashkor, the extremely educated and progressive environment that he has provided to her. Raja Ram Mohan Roy, Vivekananda, Sarojini Naidu, we were a nation of progressive men and women. I just want to remind people of that.
Q: The father-daughter equation in the film is beautifully liberal. Do you foresee an Indian society in the future where a father is kind of ok with his daughter in a casual sexual relationship? And did you expect any audience backlash for writing such a blasphemous' thing?
JC: The number of 60/70 plus elderly people watching the film with their young children in the halls, laughing, crying, applauding in the end shows that there isn't any backlash. Lets look at the bigger point that Bhashkor is trying to make. Marriage is not wrong but without a purpose it's a low IQ decision. As a father he doesn't want Piku to throw away her identity and self respect in the fire while taking saat pheras. There is some sense in that. He holds women and marriage in a very high regard actually. Why should audience object to that?
Q: Were there any road trip films' that influenced this script?
JC: I don't really consume much content. Journey was a small part of the film, a technicality to get them from Delhi to Kolkata. Staying true to the characters was my only focus. Be it at home or on the road.
Q: The father's death in the end was a bittersweet ironic plot point of helping Piku move on. Other than the father's death, did you and Shoojit explore any other resolution of Piku being liberated at the end?
JC: I think that death of a parent is an eventuality that we hate to even think of. Just the thought of it can bring tears to ones eyes. But it's a truth that one has to face. It had to be shown in the film. A harsh reality. Only then Bhashkor's efforts of making his daughter so strong would've come out. In her father's absence also, she doesn't throw herself at Rana. The confidence with which she says that itna to prepare kar ke gaye hein baba mujhe' says it all. Piku might not have Bhashkor interfering in her life but will that make Piku a different person, perhaps not. She is going to love by the values that Bhashkor has brought her up with.
Q: The final shot of the film is one of the most unexpected, well balanced and subtle climaxes to have come from the industry. Again, a rarity. Did you have to fight with the studio or the director to maintain the ending
JC: Not at all. In fact a big credit goes to Sneha Rajani of Sony to be able see Shoojit's vision. There is a certain temperament of the film and you can not suddenly change that because we are usually used to a definite ending in our films. But then, Piku is more like two hours from someone's life.
Q: Your favourite film writers and directors?
JC: Satyjit Ray, Asghar Farhadi, Abbas Kiarostami, Woody Allen, Wong Kar-wai, Anurag Kashyap, Mira Nair, Jhumpa Lahiri - so many - and of course Shoojit Sircar.
Q: What do you plan to do next? And when do we get to see it?
JC: For now just some thinking, badminton, running maybe. The new film will happen when it happens.
In-film branding has been on upswing in the last few years, and talking about the recent example of Shoojit Sircar directed Piku, starring Amitabh Bachchan, Deepika Padukone and Irrfan Khan; more than 15 brands have been placed in the movie. Few of them are Amul, Ceat, Parachute, Snapdeal, Himalayan Water, Priya Gold Snakker, Syska and Senco Gold.
#Piku Fri 5.32 cr, Sat 8.70 cr, Sun 11.20 cr, Mon 4.40 cr, Tue 4.10 cr, Wed 4 cr, Thu 3.70 cr. Total: 41.42 cr. India biz. SUPER!
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