Originally posted by hermione82
Piku had limited release single screen in the first place
for a small movie which started only with 5.32cr on Friday and reached a total of 29+ just 4 days - is amazing indeed
Piku is doing well only in select premium multiplexes, you can see BOI article, it picked up on 2nd day, this kind of boom always comes for those films which are catered to critics kind of audience, & if lead is Irfan Khan, it is bound to get boom based on excellent review promotion all over.
Irfan Khan is Salman Khan for Critics, review / rating excellent aani hi aani hai aankh band karke. If this movie would have starred someone else other than Irfan, it would have less success.