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Detective Byomkesh Bakshy Updates: IN CINEMAS NOW! (Page 48)

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Posted: 02 February 2015 at 6:21am | IP Logged

Innovative song launch of Detective Byomkesh Bakshy!

Published by Hemant Sanganee on February 2, 2015 | 0 Comment

Innovative song launch of Detective Byomkesh Bakshy!

The team of YRF's Detective Byomkesh Bakshy! is going to launch a song from the film in the most innovative way. As the film has been promising Expect the Unexpected', that is exactly what the song launch is going to deliver tomorrow. The trailer of Detective Byomkesh Bakshy! has created a huge buzz and there is great anticipation for the film.The trailer has received positive reviews and all those who have seen it have been raving about it. The team will be launching the song Calcutta Kiss' tomorrow. The song will be launched in the most unique way.

Directed by Dibakar Banerjee, the film stars Sushant Singh Rajput and releases on 3rd April 2015.

- See more at: http://dumkhum.com/?p=42967#sthash.5UWJnhJp.dpuf

Edited by SushitaLover23 - 02 February 2015 at 1:01pm

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Posted: 02 February 2015 at 7:27am | IP Logged
Hope Song is loved too
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Posted: 02 February 2015 at 9:30am | IP Logged

Yash Raj Films give a new dimension to online video consumption with 'Detective Byomkesh Bakshy'

Movie Talkies - 21 hours ago
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"A picture is worth a thousand words" - this adage stands true even in today's digital age. Yash Raj Films have used the Videogram platform as a tool for the online promotions of their upcoming detective film Detective Byomkesh Bakshy. Videogram is a pictorial summary of video and allows users to get a quick overview of a video's contents at a glance without watching the video from beginning to end. 

A special campaign was initiated (the first of it's kind in India) across popular Entertainment/News/Lifestyle websites, wherein a special Videogram of the film's Trailer was created and the user could engage with the different segments of the video within the same banner space, which led to a far higher engagement and interaction of the film content (approximately 30% more) vis--vis the conventional platforms, where a user has to play the entire video without the same kind of engagement and interaction. Yash Raj Films took this even a step further - on their corporate website, they integrated the special unit right on their home page for users to experience the feel and impact of this highly engaging platform. 

States Mr. Anand Gurnani, Vice President - Digital, Yash Raj Films Pvt. Ltd., "Today's audience has access to immense content across the digital universe. There is a constant need to innovate and sustain a conversation, as engagement now is no longer limited to just text content. It is all about using the right platform at the right time. Videogram is an innovative way of expanding our digital horizons and creating brand evangelists".

According to Mr. Sandeep Casi, CEO, Cinemacraft Inc,"India is an exciting market due to ubiquity of Bollywood content. We are excited & extremely happy to have partnered with Yash Raj Films, to launch, for the first time ever a Videogram Ad Banner for Detective Byomkesh Bakshy. YRF, over the last few decades has been instrumental in launching top tier Bollywood content. Together, we are well poised for a paradigm shift on how Bollywood content will be consumed on Web, Twitter, Facebook & Smart TV in India."

Mr. Alnoor Merchant, Director, Epigram Digital Media Pvt. Ltd., the agency that handles the online campaigns for Yash Raj Films feels that "In recent times, consumption of on-line videos has been on an exponential rise, hence in the current scenario, it becomes all the more imperative for marketeers (films/brands) to reach out to their core TG in a more engaging and innovative manner. There has been a paradigm shift in the way an online user now perceives and engages with content and there is a constant need to come up with something out of the box which will set a product apart from the media clutter." 

The consumer is the king for whom today it is not just about consuming content, but engaging and interacting with multiple touch points within the media and Yash Raj Films with the innovative usage of this campaign may just herald a new phase in the digital promotion of Bollywood fil

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Minion23 IF-Sizzlerz
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Posted: 02 February 2015 at 10:53am | IP Logged
edit

Edited by SushitaLover23 - 02 February 2015 at 11:08am
Minion23 IF-Sizzlerz
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Posted: 02 February 2015 at 10:22pm | IP Logged

Happy Birthday Howrah Bridge. It's time for #CalcuttaKiss

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Posted: 03 February 2015 at 1:45am | IP Logged

Detective Byomkesh Bakshy!' celebrates Howrah Bridge's birthday

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Byomkesh Bakshy Kolkata's iconic Howrah Bridge, which was commissioned 72 years ago Feb 3, witnessed a unique tribute on its birthday Tuesday with a flash mob act by 50 dancers on a "Detective Byomkesh Bakshy!" (DBB) soundtrack.
By: Indo-Asian News Service | Kolkata | Posted: February 3, 2015 1:43 pm

Kolkata's iconic Howrah Bridge, which was commissioned 72 years ago Feb 3, witnessed a unique tribute on its birthday Tuesday with a flash mob act by 50 dancers on a "Detective Byomkesh Bakshy!" (DBB) soundtrack.

"On the occasion of Howrah Bridge's birthday today, 50 dancers did a flash mob at the Howrah Bridge on the film sound track Calcutta Kiss' wishing a Happy Birthday to the Bridge early in the morning. The dancers shook a leg on the song from the film," read a statement.

Commissioned in 1943, it was a replacement of the pontoon bridge linking Kolkata and Howrah, over the river Hooghly. It was the fourth longest cantilever suspension bridge in the world at the time.

It stretches for 2,150 feet and rises up to 280 feet from its foundation and ranks as the sixth longest bridge in the world now.

The landmark finds mention in English author Rudyard Kipling's works. Filmmaker Shakti Samanta's cult movie was named after the 26,500 tonne structure that ferries a lakh of vehicles everyday.

It can also be seen on the poster of "Detective Byomkesh Bakshy!".

"The bridge is a very important element in the film and it was also seen in the poster image. And Byomkesh Bakshy being the most iconic character of Calcutta, he wished the bridge a very Happy Birthday.

"The Bridge was constructed on Feb 3, 1943 and was never inaugurated due to security issues as the Japanese were on an aerial attack. Detective Byomkesh Bakshy!' is set in the same time zone as the birth of Howrah Bridge and the team was keen to honour the bridge in their way," the statement read further.

Directed by Dibakar Banerjee, "Detective Byomkesh Bakshy" stars Sushant Singh Rajput in the lead role and it is slated to release April 3, 2015.

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Posted: 03 February 2015 at 2:50am | IP Logged
Byomkesh Bakshy @byomkeshbakshy 9m9 minutes ago

There couldn't be a better way to celebrate Howrah Bridge's 72nd birthday; a flash mob tribute by Team DBB. (1/2)

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Posted: 03 February 2015 at 2:51am | IP Logged

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