My Box Office Predictions for DEDH ISHQIYA

Now four years later comes DEDH ISHQIYA. Although Arshad Warsi and Nasserudin Shah (who were in the original) are in this film too, the lead actress Vidya Balan has been replaced by Madhuri Dixit. 

The theatrical trailer of DEDH ISHQIYA has been liked by those who have seen it, but the problem is that the buzz for the film has been quite low. I think that a part of the reason for that is that out of all four leading actors in the film-Arshad Warsi, Naseerudin Shah, Madhurix Dixit, and Huma Qureshi- none of them are crowd-pulling stars. Madhuri Dixit was a huge star in the 90s, but she has hardly been seen in the last several years, and of course she has gotten older.

There is nothing really for the youth in this film, as the film carries a dark feel and some of the leading actors in the film are of older age. The youth would much rather watch this week's other release YAARIYAN which carries a youthful, entertaining feel.

But, the early reviews for DEDH ISHQIYA are very good, so I think that the small section of the audience that will watch the film will enjoy it. This may translate into more collections, and the low budget will also help to some extent.

My Box Office Predictions for DEDH ISHQIYA:

Opening Day: 3 crores net

Opening Weekend: 10+ crores net

Lifetime Collections: 20+ crores net

Overall Box Office Verdict:  Average

Hey sorry i didnt reply earlier, just read your question now!

The budget of the film is said to be about 15 crores. If the collections double the budget (collects 30 crores at the box office) film would earn Hit tag. But, it its unknown how much the makers have recovered from other rights (satellite, music, etc) so if they have managed to recover a decent amount from other rights then even by collecting a little less than 30 crores the film has chance of earning clean Hit tag.

Looking at how the film has been faring so far though at the box office, it is unlikely the film will reach Hit status

Dedh Ishqiya had a good trend but it was a bit irrelevant as collections were too low at the beginning. The film grossed around 11.50 crore nett with business in Delhi/UP and East Punjab catching Yaariyan but it was lower elsewhere. The film could sustain over the weekdays but it is a costly film and the weekend is too low for it even cover costs.