Originally posted by: doodleberry
Arre definitely important.. Nw see, Star one has low reach "TVR" where as Star Plus has the highest Reach "TVR" ...that means to any PH, Star Plus willhave the upper hand because it's reach is higher.. and so any serial maker will try to satisfy them. Now, how will the Channel prioritize the PHs??? with the TRPs their serial generate.
So, basically, TVR makes a channel's selling proposition where as TRP is the PH's selling proposition... "dekho, my this serial is Hot in the market"...
And Channel will give the threat, I have the maximum reach and so listen to me...I can get any PH within a click of my fingers...and they are waiting to enter the building at my door step. (hahhaa, these are the corporate language in India and everywhere).
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