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Is Madhuri Dixit's COMEBACK confirmed?! (Page 4)

TheRager IF-Addictz
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Posted: 26 December 2011 at 1:00am | IP Logged
^^^I'll buy her argument that she did it to give her kids an Indian upbringing. I have seen lot of my friends and relatives do that as they are not comfortable to the culture teenage kids gets exposed to in schools in USA.

youknowme Goldie
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Posted: 26 December 2011 at 1:02am | IP Logged
Seriously she should have gone to England where the fact that a woman isn't 20 doesn't automatically consign her to the autopsy pile. There maybe she could get some good chances to act.
Serously it's not surprising B'town isn't taken seriously by the rest of the world since the main raison d'etre for its film industry seems to be to make animated jack-mags for young guys.
While I don't deny that young guys need wank matrial there really could be other uses for women in cinema than that...and sometimes adult women have stories behind them---or at the least talent and experience.
 
In Bollywood one Sonam Kapoor is worth ten Meryl Streeps---Nuff said.


Edited by youknowme - 26 December 2011 at 1:20am

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evangelinelily

Relda Goldie
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Posted: 26 December 2011 at 1:30am | IP Logged

But, what is the necessity of staying in the "limelight" by hawking 2-rupees dish-washing soaps and 5-rupees fabric conditioners? These products do not even boast of coming from Consumer Product giants like Hindustan Lever or Godrej. They have no brand value or market exclusivity.. I don't think people will even remember the names of these obscure products once they go to the Grocery store. The "limelight" doesn't seem to have any illuminating effect on her. It's not resulting in any films or any spurt of renewed public interest in her or her actions.

It would have been one thing if she was always in the advertisement scene, like Juhi, and it was a par-for-the-course action of someone who never left the public domain in the first place. But, for someone who had been gone from the public eye for almost a decade to come back for these paltry endorsements it just appear to be an act of desperation. Especially, for someone of the stature of Madhuri, whose name is still taken with so much reverence and awe by the general film-viewing public. Even without these soaps and conditioners, she will always occupy a place of glory and honor in the annals of Bollywood. Why attenuate her legacy by such actions of trivial pursuit? It's almost like watching Rekha suddenly pop up on our television screens to promote the newest variety of ear-buds.

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sweetychooLord_Voldemort

TheRager IF-Addictz
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Posted: 26 December 2011 at 1:49am | IP Logged
Originally posted by Relda

But, what is the necessity of staying in the "limelight" by hawking 2-rupees dish-washing soaps and 5-rupees fabric conditioners? These products do not even boast of coming from Consumer Product giants like Hindustan Lever or Godrej. They have no brand value or market exclusivity.. I don't think people will even remember the names of these obscure products once they go to the Grocery store. The "limelight" doesn't seem to have any illuminating effect on her. It's not resulting in any films or any spurt of renewed public interest in her or her actions.

 
How can a 5 rupee product of HLL be better than a 5 rupee product of an Indian company? IMO they are very much the same. I would have felt one was more downmarket than another if the brand endorser wasnt used properly. Madhuri's ads air on popular shows of popular GECs like SP, Colors, Zee. The air time for these GECs are the most expensive in India apart from a big cricket event like World Cup. The Madhuri's ads are shot by well known ad agencies and have good production value...atleast as good as any other Indian ad.
Coming to achieving renewed public interest thru ads-Who really gets that these days in the cluttered ad market? What are stars like SRK/Big B/Salman/Aamir/Kat/PC/Kareena/Hrithik/Kajol/Juhi achieving thru their ads apart from big bucks?

It would have been one thing if she was always in the advertisement scene, like Juhi, and it was a par-for-the-course action of someone who never left the public domain in the first place. But, for someone who had been gone from the public eye for almost a decade to come back for these paltry endorsements it just appear to be an act of desperation. Especially, for someone of the stature of Madhuri, whose name is still taken with so much reverence and awe by the general film-viewing public. Even without these soaps and conditioners, she will always occupy a place of glory and honor in the annals of Bollywood. Why attenuate her legacy by such actions of trivial pursuit? It's almost like watching Rekha suddenly pop up on our television screens to promote the newest variety of ear-buds.

What's the harm really? Someone like Dharmendra has almost as good a legacy as Big B. Yet everyone knows that Big B's place in BW is higher today simply because he has remained in the public domain hawking Navratna tel or Emami cream. Even Big B tried to stay in his ivory tower and stay away from endorsements at one point. But obviously that didnt work. For an actor its better to remain in the public domain than die forgotten in a remote hospital bed.
 
 
Edit add: Just checked...those who think Madhuri should only endorse foreign brands-Comfort Fabric softener endorsed by Madhuri is a Unilever brand. She also endorses an Olay product which is a foreign brand. These are just recent endorsements I can remember.
 


Edited by kshreya2002 - 26 December 2011 at 4:12am
Lord_Voldemort IF-Dazzler
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Posted: 26 December 2011 at 10:15am | IP Logged
Originally posted by kshreya2002

Originally posted by VanityGirl

Originally posted by morsal_cute

No good offers for Madhuri Dixit

The writer has posted comments on this articleTushar JoshiTushar Joshi, TNN | Dec 21, 2011, 12.00AM IST

New Year's eve performances at big parties are huge opportunities for actresses to make mega bucks.

Especially for those who aren't great dancers. Every year, the likes of Kareena Kapoor, Katrina Kaif and Bipasha Basu are offered obscene amounts of money - amounting to a few lakhs a minute - to perform at five star hotel bashes.

It seems Madhuri Dixit, who recently shifted base back to Mumbai, wanted to explore this opportunity too. It is learnt that her manager met up with a few organisers and even sent out feelers to a leading event management company about the same. However, Mads' enthusiasm to dance on a medley of her hits wasn't received well, as these performances are not about old Bollywood numbers or the Saroj Khan school of dance, but more about sex appeal. A source reveals, "It was an awkward situation for the organisers. They didn't want to upset her so they simply said that the money wasn't working out."



ShockedShockedShocked

What a stepdown for Mads! From endorsing those B-grade dishwashing bars to dancing at bars! Ouch
 
If I were you I wouldnt believe this dancing at bars report. And how would you define a B grade diswashing bar? What is an A grade diswashing bar?


I'm not completely believing it. I think I should have added "If this is true" at the beginning. Now I did.

And I don't know about B-grade dishwashing bars. I was implying at the B-grade ads she's been doing.. like this one.


shalini1323 Senior Member
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Posted: 26 December 2011 at 11:11am | IP Logged
Since we are on the topic, I wanted to share some ads with you guys. There was a point where Emami named their products AFTER Madhuri.
 
 

And this is another cute Ad of Lux : Soorat bhi hain Khoobsurat bhi hain

http://www.youtube.com/watch?v=C0Ctowsw2Hs&feature=related

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TheRager

Relda Goldie
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Posted: 26 December 2011 at 11:13am | IP Logged
Originally posted by kshreya2002

Originally posted by Relda

But, what is the necessity of staying in the "limelight" by hawking 2-rupees dish-washing soaps and 5-rupees fabric conditioners? These products do not even boast of coming from Consumer Product giants like Hindustan Lever or Godrej. They have no brand value or market exclusivity.. I don't think people will even remember the names of these obscure products once they go to the Grocery store. The "limelight" doesn't seem to have any illuminating effect on her. It's not resulting in any films or any spurt of renewed public interest in her or her actions.

 
How can a 5 rupee product of HLL be better than a 5 rupee product of an Indian company? IMO they are very much the same. I would have felt one was more downmarket than another if the brand endorser wasnt used properly. Madhuri's ads air on popular shows of popular GECs like SP, Colors, Zee. The air time for these GECs are the most expensive in India apart from a big cricket event like World Cup. The Madhuri's ads are shot by well known ad agencies and have good production value...atleast as good as any other Indian ad.
Coming to achieving renewed public interest thru ads-Who really gets that these days in the cluttered ad market? What are stars like SRK/Big B/Salman/Aamir/Kat/PC/Kareena/Hrithik/Kajol/Juhi achieving thru their ads apart from big bucks?

It would have been one thing if she was always in the advertisement scene, like Juhi, and it was a par-for-the-course action of someone who never left the public domain in the first place. But, for someone who had been gone from the public eye for almost a decade to come back for these paltry endorsements it just appear to be an act of desperation. Especially, for someone of the stature of Madhuri, whose name is still taken with so much reverence and awe by the general film-viewing public. Even without these soaps and conditioners, she will always occupy a place of glory and honor in the annals of Bollywood. Why attenuate her legacy by such actions of trivial pursuit? It's almost like watching Rekha suddenly pop up on our television screens to promote the newest variety of ear-buds.

What's the harm really? Someone like Dharmendra has almost as good a legacy as Big B. Yet everyone knows that Big B's place in BW is higher today simply because he has remained in the public domain hawking Navratna tel or Emami cream. Even Big B tried to stay in his ivory tower and stay away from endorsements at one point. But obviously that didnt work. For an actor its better to remain in the public domain than die forgotten in a remote hospital bed.
 
 
Edit add: Just checked...those who think Madhuri should only endorse foreign brands-Comfort Fabric softener endorsed by Madhuri is a Unilever brand. She also endorses an Olay product which is a foreign brand. These are just recent endorsements I can remember.
 


The ads that the big stars act in are a side-show for the big screen movies. They have a much larger and more far-reaching canvas to garner the public's attention. Ads just bring a pretty buck as well as reinforce their recall value when the next movie rolls along. I have no issue if Madhuri is in this ad scene for money, although I find it to stagger my belief given how well-off his husband is reputed to be. But then, I guess you can never be too rich. But, to say that she is acting in 30-seconds. petty-consumables ads to maintain her public persona and personal brand value is hard for me to fathom. Has Dilip Kumar's position in the public's collective memory been diminished even though he has been out of the arc lights for so long? Was Shammi Kapoor a forgotten person the day he died although he hadn't been in the public eye for ages? Suchitra Sen is the most famous Bengali actress in the history of Bengali cinema. She has kept herself in strict isolation from the general view for almost close to 3 decades. She still has a cult-like stature among bengalis which no one else has been able to diminish or tarnish. Does Madhuri really want to be remembered as the "kaamwali bai" in a dish-soap ad or as the glorious sweet-heart of India from HAHK or Beta or Saajan? For me personally, these random. tiniest of tiny ads adds nothing but rather devalues her scintillating legacy in Bollywood. But, I guess there are different strokes for different people.

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sweetychoojjairamLord_Voldemort

TheRager IF-Addictz
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Posted: 26 December 2011 at 10:46pm | IP Logged
Originally posted by VanityGirl

Originally posted by kshreya2002

Originally posted by VanityGirl


ShockedShockedShocked

What a stepdown for Mads! From endorsing those B-grade dishwashing bars to dancing at bars! Ouch
 
If I were you I wouldnt believe this dancing at bars report. And how would you define a B grade diswashing bar? What is an A grade diswashing bar?


I'm not completely believing it. I think I should have added "If this is true" at the beginning. Now I did.

And I don't know about B-grade dishwashing bars. I was implying at the B-grade ads she's been doing.. like this one.


 
The blue bit: Good!
 
About the video: Which ad is it? I cant see it. Can you tell me the brand and what the ad is about?
Btw you did say "B-grade dishwashing bars to dancing at bars!". Also let me know how do you define an ad to be A grade and B grade.
 
Edit add: Now got it...its the dishwash bar ad. I dont see anything B grade in it. Dressing up as a kamwali bai doesnt automatically mean its B grade just as Aamir Khan dressing up as a goonda in a Coca Cola ad doesnt automatically mean the ad is violent. The ad is supposed to be on a funny note and Madhuri has done a great job in creating humour. She looks ravishing in the typical Maharashtrian getup. And as an FYI this ad runs during top shows of major GECs like SP, Colors, Sony, Zee whose airtime dont come cheap by Indian standards.
 


Edited by kshreya2002 - 27 December 2011 at 7:15am

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