Originally posted by: kshreya2002
Edit add: Just checked...those who think Madhuri should only endorse foreign brands-Comfort Fabric softener endorsed by Madhuri is a Unilever brand. She also endorses an Olay product which is a foreign brand. These are just recent endorsements I can remember.
The ads that the big stars act in are a side-show for the big screen movies. They have a much larger and more far-reaching canvas to garner the public's attention. Ads just bring a pretty buck as well as reinforce their recall value when the next movie rolls along. I have no issue if Madhuri is in this ad scene for money, although I find it to stagger my belief given how well-off his husband is reputed to be. But then, I guess you can never be too rich. But, to say that she is acting in 30-seconds. petty-consumables ads to maintain her public persona and personal brand value is hard for me to fathom. Has Dilip Kumar's position in the public's collective memory been diminished even though he has been out of the arc lights for so long? Was Shammi Kapoor a forgotten person the day he died although he hadn't been in the public eye for ages? Suchitra Sen is the most famous Bengali actress in the history of Bengali cinema. She has kept herself in strict isolation from the general view for almost close to 3 decades. She still has a cult-like stature among bengalis which no one else has been able to diminish or tarnish. Does Madhuri really want to be remembered as the "kaamwali bai" in a dish-soap ad or as the glorious sweet-heart of India from HAHK or Beta or Saajan? For me personally, these random. tiniest of tiny ads adds nothing but rather devalues her scintillating legacy in Bollywood. But, I guess there are different strokes for different people.
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