Is Madhuri Dixit's COMEBACK confirmed?! - Page 3

Originally posted by: VanityGirl

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What a stepdown for Mads! From endorsing those B-grade dishwashing bars to dancing at bars!

Originally posted by: -Mala-

if madhuri wants a good film...she needs to stop taking up every random offer that comes her way. esp those food channels and sabuns and what not

she's reducing her worth herself...


itney kya jaldi hai? are they seriously outta money?


oh n plz get a stylist ASAP...soon critics won't b so nice.

But, what is the necessity of staying in the "limelight" by hawking 2-rupees dish-washing soaps and 5-rupees fabric conditioners? These products do not even boast of coming from Consumer Product giants like Hindustan Lever or Godrej. They have no brand value or market exclusivity.. I don't think people will even remember the names of these obscure products once they go to the Grocery store. The "limelight" doesn't seem to have any illuminating effect on her. It's not resulting in any films or any spurt of renewed public interest in her or her actions.

It would have been one thing if she was always in the advertisement scene, like Juhi, and it was a par-for-the-course action of someone who never left the public domain in the first place. But, for someone who had been gone from the public eye for almost a decade to come back for these paltry endorsements it just appear to be an act of desperation. Especially, for someone of the stature of Madhuri, whose name is still taken with so much reverence and awe by the general film-viewing public. Even without these soaps and conditioners, she will always occupy a place of glory and honor in the annals of Bollywood. Why attenuate her legacy by such actions of trivial pursuit? It's almost like watching Rekha suddenly pop up on our television screens to promote the newest variety of ear-buds.

Originally posted by: Relda

But, what is the necessity of staying in the "limelight" by hawking 2-rupees dish-washing soaps and 5-rupees fabric conditioners? These products do not even boast of coming from Consumer Product giants like Hindustan Lever or Godrej. They have no brand value or market exclusivity.. I don't think people will even remember the names of these obscure products once they go to the Grocery store. The "limelight" doesn't seem to have any illuminating effect on her. It's not resulting in any films or any spurt of renewed public interest in her or her actions.

 

How can a 5 rupee product of HLL be better than a 5 rupee product of an Indian company? IMO they are very much the same. I would have felt one was more downmarket than another if the brand endorser wasnt used properly. Madhuri's ads air on popular shows of popular GECs like SP, Colors, Zee. The air time for these GECs are the most expensive in India apart from a big cricket event like World Cup. The Madhuri's ads are shot by well known ad agencies and have good production value...atleast as good as any other Indian ad.

Coming to achieving renewed public interest thru ads-Who really gets that these days in the cluttered ad market? What are stars like SRK/Big B/Salman/Aamir/Kat/PC/Kareena/Hrithik/Kajol/Juhi achieving thru their ads apart from big bucks?

It would have been one thing if she was always in the advertisement scene, like Juhi, and it was a par-for-the-course action of someone who never left the public domain in the first place. But, for someone who had been gone from the public eye for almost a decade to come back for these paltry endorsements it just appear to be an act of desperation. Especially, for someone of the stature of Madhuri, whose name is still taken with so much reverence and awe by the general film-viewing public. Even without these soaps and conditioners, she will always occupy a place of glory and honor in the annals of Bollywood. Why attenuate her legacy by such actions of trivial pursuit? It's almost like watching Rekha suddenly pop up on our television screens to promote the newest variety of ear-buds.

What's the harm really? Someone like Dharmendra has almost as good a legacy as Big B. Yet everyone knows that Big B's place in BW is higher today simply because he has remained in the public domain hawking Navratna tel or Emami cream. Even Big B tried to stay in his ivory tower and stay away from endorsements at one point. But obviously that didnt work. For an actor its better to remain in the public domain than die forgotten in a remote hospital bed.