ITS AN OLD ARTICLE...
StarPlus, which had lost its leadership spot in Week 14, has regained its top post with an additional 73 points in its pocket.
According to TAM (C&S 4+, HSM), the channel has scored 334 GRPs for the week ended April 19, pushing down Colors to the second position once again. The channel's relative share has also moved up from 19.7 per cent in the previous week, to 26.5 per cent in Week 15.
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Colors, on the other hand, has lost 51 points during the week, to garner 249 GRPs. Its relative share has also fallen to 19.7 per cent during the same period (22.6 per cent in Week 14).
Meanwhile, at No. 3, Zee TV has added 50 points to its kitty, to bag 221 GRPs during the week, while its relative share has moved up to 17.5 per cent (12.9 per cent in Week 14).
The push for StarPlus primarily came in with the launch of its new show Navya at 10 pm, and its weekend event Pantene Star Parivaar Awards 2 (Sunday, 8 pm), observes a top media executive. For the record, Navya has already made it to the Top 10 list in its debut week, with a TVR of 3.85. It occupies the ninth spot.
WANT TO EXPERIENCE IT ONCE AGAIN...
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