@An! Finally someone who agrees with me! π€
I had a good argument with several people here yesterday about this, which you will see if you go back a few pages. π I think it is way too soon to judge the success or otherwise of the channel as the shows are not even a week old. It is impossible to tell what will work from the outset.
And I completely agree, although it may seem sudden to us, this revamp idea was not born overnight. It is a careful business strategy and the shows really do have a good variety and most of them seem to have good production value as well.
The way I see it is that what used to be experimental on SO 1, 2-3 years ago is now what is common in the mainstream. Romances with strong female leads are the flavour of the day on all the major GECs from Sony to Zee to SP. So SO can no longer be a niche channel when that former "niche" has become so prevalent in the mainstream now. Because of its poor reach it can't compete when its shows are roughly the same as what is on other, major channels
So in my view, Star is staying one step ahead of the game by launching a new experimental channel where the experiments and the niche it caters to is very much different from SO. I think that is why SO viewers are unhappy with it. But if you look at it from a wider perspective, there are tons of people who were dying to see more gritty, non-fairytale content on Indian TV.
Like I said yesterday, these shows remind me of shows in the south which have very little glamour and show very real stories. Who knows how many people don't watch Hindi TV shows just because there is nothing for them to watch? Just like SO found a youth audience for Hindi shows, LOK might find a more serious audience who like content driven shows and hadn't watched Hindi fiction before. Plus, the content is pretty varied so it is truly experimental.
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