Bade Acche Laggte Hai

India-Forums

   
Bade Acche Laggte Hai
Bade Acche Laggte Hai

Balaji to shift focus on movies from TV - Article

LoveTVShows IF-Dazzler
LoveTVShows
LoveTVShows

Joined: 18 April 2010
Posts: 4706

Posted: 16 December 2011 at 7:31am | IP Logged
 
Going forward, movie production will contribute as much to the company's revenues as TV production.
Article
After 15,000 hours of programming on the airwaves and 80 distinct programmes that ruled the TRP charts, the 'Soap Queen' Ekta Kapoor thinks it is time to move on.
"TV doesn't have valuations. We want to build valuations and exploit growth opportunities and film seems to have that," feels Ekta Kapoor, joint managing director at Balaji Telefims.

Until now, the melodramatic soaps contributed close to 80 per cent of Balaji's revenues, but now the company wants to move from the small screen to the big one in a bid to increase profitability.

Going forward, movie production will contribute as much to the company's revenues as TV production.

"Unlike the global markets, in India a production house does not hold the intellectual rights of the shows or properties it creates' so it cannot monetize the content it creates," said Ashish Pherwani, associate director at Ernst & Young.

So far viewers have given Ekta Kapoor's filmy foray a clear thumbs up. But will investors be impressed by the new picture at Balaji? The jury is still out



Edited by my_jaan - 16 December 2011 at 7:32am

The following 5 member(s) liked the above post:

Princess13.Mithra28haribol79saisamanvianizor

LoveTVShows IF-Dazzler
LoveTVShows
LoveTVShows

Joined: 18 April 2010
Posts: 4706

Posted: 16 December 2011 at 7:52am | IP Logged

I heard from some where that she is producing some 4 to 5 new show for channels like Life OK, Sony TV, Zee TV, Colors TV and Sab TV in next 6 months .

saisamanvi IF-Dazzler
saisamanvi
saisamanvi

Joined: 13 August 2011
Posts: 2570

Posted: 16 December 2011 at 7:58am | IP Logged
THANKS FOR SHARING

  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
Balaji approaches Mona Singh for new show- Article

Author: LoveTVShows   Replies: 4   Views: 2374

LoveTVShows 4 2374 28 November 2011 at 10:45am by shanti05
Typical - Balaji Productions

Author: ammukutty123   Replies: 2   Views: 704

ammukutty123 2 704 10 November 2011 at 3:56pm by sushrai
TB: I do not watch scary movies-Jai

Author: .Tanya.   Replies: 7   Views: 762

.Tanya. 7 762 24 September 2011 at 4:22pm by ashi4567
BALH reminds me of vintage hindi movies...

Author: Neenzoo   Replies: 4   Views: 953

Neenzoo 4 953 24 August 2011 at 3:57am by maris08

Forum Quick Jump

Forum Category / Channels
Forums

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index