Madhuri Dixit turns guide for the new channel 'Life OK'
This Sunday, Star India launched its new channel Life OK with Madhuri
Dixit being the guide for the viewers about the stories on the channel
and its link to the channels philosophy. It is the first project
Madhuri has undertaken after returning to India from the US in October,
with her two sons and husband Dr S. Nene.
"Life OK is a unique name which is in itself a statement of its
philosophy, compelling content that flows from that philosophy and an
unprecedented focus to cater to the viewer's needs," Star India CEO
Uday Shankar elaborated on the philosophy of the channel.
"We found that viewers wanted better value for their time. Hence
the stories on Life OK will be told seven days a week and will feature
three stories every hour. People often said that they did not
understand why we were doing a certain story and hence Madhuri Dixit
will be the 'sutradhar' – a completely novel introduction on Life OK,"
Shankar added.
Shankar promised that the channel would have the shortest ad breaks
compared to any other channel in the country.
The highlight of the
channel would be "Sach Ka Saamna", hosted by Rajeev Khandelwal.
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