Originally posted by: Surya.Ravi
Madhuri Dixit turns guide for the new channel 'Life OK'
This Sunday, Star India launched its new channel Life OK with Madhuri Dixit being the guide for the viewers about the stories on the channel and its link to the channels philosophy. It is the first project Madhuri has undertaken after returning to India from the US in October, with her two sons and husband Dr S. Nene.
"Life OK is a unique name which is in itself a statement of its philosophy, compelling content that flows from that philosophy and an unprecedented focus to cater to the viewer's needs," Star India CEO Uday Shankar elaborated on the philosophy of the channel.
"We found that viewers wanted better value for their time. Hence the stories on Life OK will be told seven days a week and will feature three stories every hour. People often said that they did not understand why we were doing a certain story and hence Madhuri Dixit will be the 'sutradhar' ' a completely novel introduction on Life OK," Shankar added.
Shankar promised that the channel would have the shortest ad breaks compared to any other channel in the country. The highlight of the channel would be "Sach Ka Saamna", hosted by Rajeev Khandelwal.
http://www.southasiamail.com/news.php?id=102570
Every article says the same thing over and over again...only the words differ😆
Thankooo for the article suriii
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