Bade Acche Laggte Hai


Bade Acche Laggte Hai
Bade Acche Laggte Hai

Article: Sony's magic run with Big B continues

-Nadii- IF-Sizzlerz

Joined: 29 August 2005
Posts: 23003

Posted: 22 September 2011 at 2:02am | IP Logged

MUMBAI: Sony Entertainment Television's (SET) magic run with Amitabh Bachchan at the lead continues as it scales new heights, inching closer to the market leader Star Plus.

Pumped up by the game show Kaun Banega Crorepati (KBC), Sony races to 271 GRPs, a new peak after a long gap. Star Plus stays ahead by just 21 GRPs and the gap between Sony and Colors widens as shows like Bade Achhe Lagte Hain gain ground.

Sony had reached 270 GRPs more than a year back, but it was like a flash in the pan with the Aamir Khan movie 3 Idiots providing the spike. Sony had moved to an almost eight-year high as it grabbed 270 GRPs for the week ended 31 July 2010, gaining a mammoth 108 points from the trailing week, as 3 Idiots clocked an average TVR of 10.9.

"We are now in a position to sustain our momentum. Our growth has come from a bunch of shows such as CID and Crime Patrol. KBC and Bade Achhe Lagte Hain no doubt spearheaded this movement. With Kuch To Log Kahenge launching on 3 October at 8 pm, we are looking at adding more GRPs," said Sony Entertainment Television senior vice president and marketing head Danish Khan.

KBC has become the top-rated show with the Thursday episode, featuring Ranbir Kapoor, amassing a staggering 6 TVR. The game show averaged 5.4 TVR and collected 65 GRPs during the week ended 17 September.

Also aiding Sony's climb were shows like Bade Achhe Lagte Hain (average TVR of 4), CID and Crime Patrol.

"3 Idiots had helped Sony catapult to 270 GRPs, with a 108 GRP jump from the preceding week. So the fall was equally dramatic. Now the rise is more steady as Sony has seen a 28 GRP gain from the trailing week," a media analyst said.

Star Plus has shed 15 GRPs to collect 292 GRPs for the week ended 17 September, according to TAM data for the Hindi speaking markets (HSM).Colors descended to 219 points vis--vis 233 points it garnered in the previous week.

Zee TV added three points to end the week with 184 GRPs. At number five, Sab stood tight with 124 points as against its last week's score of 112.

Imagine TV rose to 75 GRPs, gaining seven points over the preceding week.

The following 8 member(s) liked the above post:


-MariaMars- IF-Sizzlerz

Joined: 26 January 2011
Posts: 15627

Posted: 22 September 2011 at 11:00am | IP Logged
Thanks for sharinggg
ujwala444 Senior Member

Joined: 17 June 2011
Posts: 633

Posted: 22 September 2011 at 11:07am | IP Logged
because thats Big B no joke... and so no surprise Approve

  • Page 1 of 1

Go to top

Forum Quick Jump

Forum Category / Channels

  • Please login to check your Last 10 Topics posted

Check these Celebrity also

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index