Posted:
I am glad BALH is doing good for SONY, Looks like the charts for SONY are improving.
If SP is not able to keep to its numbers we know whom to blame...
If SP is not able to keep to its numbers we know whom to blame...
Originally posted by: saveeta24@shanti.thanks for sharing..
interesting sony reaching the highest step of the ladder slowly..soon seems sony will dethrone SP from its place..now who can compete with amitabh KBC esp from SP...to say bidaai leap was doing so well even with a KBC on air..now only KBC..BALH doing such a big difference in its GRP ..to come next RS KTLK and this will definitely raise the bar more higher for SONY and some more expected GRP..SP better watch it in the coming weeks as sony is not leaving any stone unturned to get the highest place...
Now for some distraction is this Anmol and Ragini's new look !! They look like your Pyaar Ka ehsaas characters
| Sony's magic run with Big B continues |
| Indiantelevision.com Team |
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(21 September 2011 11:25 pm) |
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MUMBAI: Sony Entertainment Television's (SET) magic run with Amitabh Bachchan at the lead continues as it scales new heights, inching closer to the market leader Star Plus. Pumped up by the game show Kaun Banega Crorepati (KBC), Sony races to 271 GRPs, a new peak after a long gap. Star Plus stays ahead by just 21 GRPs and the gap between Sony and Colors widens as shows like Bade Achhe Lagte Hain gain ground. Sony had reached 270 GRPs more than a year back, but it was like a flash in the pan with the Aamir Khan movie 3 Idiots providing the spike. Sony had moved to an almost eight-year high as it grabbed 270 GRPs for the week ended 31 July 2010, gaining a mammoth 108 points from the trailing week, as 3 Idiots clocked an average TVR of 10.9. "We are now in a position to sustain our momentum. Our growth has come from a bunch of shows such as CID and Crime Patrol. KBC and Bade Achhe Lagte Hain no doubt spearheaded this movement. With Kuch To Log Kahenge launching on 3 October at 8 pm, we are looking at adding more GRPs," said Sony Entertainment Television senior vice president and marketing head Danish Khan. |
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KBC has become the top-rated show with the Thursday episode, featuring Ranbir Kapoor, amassing a staggering 6 TVR. The game show averaged 5.4 TVR and collected 65 GRPs during the week ended 17 September, according to TAM data for the Hindi speaking markets (HSM). Also aiding Sony's climb were shows like Bade Achhe Lagte Hain (average TVR of 4), CID and Crime Patrol. "3 Idiots had helped Sony catapult to 270 GRPs, with a 108 GRP jump from the preceding week. So the fall was equally dramatic. Now the rise is more steady as Sony has seen a 28 GRP gain from the trailing week," a media analyst said. Meanwhile,
Star Plus has shed 15 GRPs to collect 292 GRPs for the week
ended 17 September. Colors descended to 219 points vis--vis
233 points it garnered in the previous week. |
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