Experimentation is working better in movies because of the multiplex audience. People are, nowadays, more interested in watching a good movie with a good script than a half-baked movie where more importance is given to style and the "look" than the story. That's why movies like Udaan, Stanley Ka Dabba, A Wednesday do well in the midst of crap like TMK, BKB, etc.
TV on the other hand is a different story. We are still stuck in the saas-bahu drama with pathetic female leads whose sole job is to cry and get treated like a doormat (case in point Saathiya--current #1 show on TV).
Sony experiments the most out of all channels and actually has shows that are different but it has absolutely no clue how to promote anything but CID. Not to mention, it pulls the plug on the shows within months of its launch..before people can actually connect with the show blaming everything on low TRP's. A channel has to meet the PH/show at least halfway for experiments to work.
comment:
p_commentcount