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55 New Primetime Shows To Hit Airwaves HT Article

EkPahelii IF-Stunnerz

Joined: 05 May 2006
Posts: 29916

Posted: 24 May 2011 at 10:32pm | IP Logged


The IPL season may have slowed down the pace of show launches, but the coming months will offer enough entertainment in the form of 55 primetime shows.
They include a bouquet of celebrity-based reality shows as well as daily and weekend soaps.

Exceptions like Sasural Simar Ka and Choti Si Zindagi that took off in the middle of the tournament have interested the ladies at home. The TRPs (television rating points) have proven that most top-rated daily soaps and reality shows garnered viewership despite the 20-20 matches showing in the primetime band.

"Our channel took a hit," says Ajay Bhalwankar, head of programming, Sony Entertainment, who is currently planning a slew of daily shows. "Fiction properties aren't as expensive as reality shows. And they have a more loyal and consistent following. So now, we've pulled our socks up."

So, 55 sounds like a big number, which might lead to a fierce race for eyeballs, right? Shailesh Kapoor, co-founder and CEO, Ormax Media, a media and entertainment research firm, agrees, "Too many programmes launching at the same time doesn't work.
Well-promoted soaps will have an edge. Established reality shows like Khatron Ke Khiladi will stand out in a cluttered space too."

Soon, Hrithik Roshan will debut on TV with Just Dance, Akshay Kumar will be back with Khatron Ke Khiladi 4. Amitabh Bachchan, Salman Khan, Sunny Deol, John Abraham and Madhuri Dixit too will make their debuts and comebacks. In terms of daily shows, Ekta Kapoor returns to the prime time scene with Bade Ache Lagte Hain.

Ashvini Yardi, head of programming, Colors, observes that viewers always welcome choices: "I would love to compete in the battlefield where there are plenty of options. What's the fun if you're running the race all alone?"

Source: Hindustan times, Mumbai edition -25/05

Edited by Neha2704 - 24 May 2011 at 10:42pm

The following 8 member(s) liked the above post:


-SanzAngel- IF-Rockerz

Joined: 27 January 2009
Posts: 5258

Posted: 25 May 2011 at 12:00am | IP Logged
thanks alots aani ,,,,,
- S a n a -
Meera1101 IF-Rockerz

Joined: 18 June 2009
Posts: 6514

Posted: 25 May 2011 at 1:28am | IP Logged
WOW thats really great ..There are many more shows coming up on SP :OO  *super like* Hopefully, we will get some news of Mohit too Signing a new show on SP really soon Wink
Thanks for sharing ..muahh! Hug

Edited by -Meera- - 25 May 2011 at 1:35am
mayuloveu IF-Rockerz

Joined: 06 March 2011
Posts: 7300

Posted: 25 May 2011 at 2:10am | IP Logged
I wish Arjun will sign a new show in star plus soon. plz Arjun come back soon

C_O_O_L Goldie

Joined: 15 September 2009
Posts: 2211

Posted: 25 May 2011 at 5:26am | IP Logged
thts gr8!!
i so want Arti to do a show on star plus together...
--softyy-- IF-Dazzler

Joined: 04 October 2009
Posts: 3456

Posted: 25 May 2011 at 5:31am | IP Logged

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