Bollywood News, Bollywood Movies, Bollywood Chat


Bollywood News, Bollywood Movies, Bollywood Chat
Bollywood News, Bollywood Movies, Bollywood Chat

ASH Arjun Madhur take a pay cut for HEROINE

-Mmmmm- IF-Sizzlerz

Joined: 25 January 2008
Posts: 16955

Posted: 24 May 2011 at 6:04pm | IP Logged

Ash takes a pay cut

She'll however, share the profits of Heroine with Arjun Rampal, Madhur Bhandarkar and UTV

Vickey Lalwani
Freakin' Awesome! Freakin' Awesome! Freakin' Awesome! Freakin' Awesome! Freakin' Awesome!

Posted On Wednesday, May 25, 2011 at 03:39:42 AM

The first half of the year has not been too fruitful for the Hindi film industry. At least, not financially. While lots of films have got critical acclaim, starting with the January release No One Killed Jessica, a mass entertainer was missing from the Bollywood calendar.

Yamla Pagla Deewana,Tanu Weds Manu and Dil Toh Bachchan Ha Ji were probably the only films that could rake in a decent amount of money.

To make their film a viable option in such a scenario, UTV Motion Pictures along with Bhandarkar Entertainment, director Madhur Bhandarkar and the lead stars of Heroine have taken a conscious decision to stick to a budget of Rs 18 crore.

Bhandarkar is known for keeping a tight leash on the budget of his ventures so far, Fashion being made in less than Rs 15 crore. However, with Aishwarya Rai Bachchan in the lead along with Arjun Rampal and three stars yet to be signed for the venture, keeping within a budget of Rs 18 crore is going to be tough. "Every actor including Aishwarya Rai, Arjun Rampal and even Madhur Bhandarkar himself  have slashed their fee," explained a source.

"It's a sensible business decision. Ash and Arjun will be sharing the profits of the film. They are confident of Heroine's prospects at the box office," told the source.

"We have worked very successfully with Madhur in the past. Getting a film made within the right budget is crucial to insuring its commercial success. On Heroine too, we have insured the same," said Siddharth Roy Kapoor, CEO, UTV Motion Pictures.

Heroine, announced at Cannes a few days ago, is slated to go on floors on June 8.


Subhash Ghai helps in cutting costs by releasing two films as one on June 10.

He is releasing two of his production Cycle Kick and Love Express featuring students from his school Whistling Woods acting school together as a two-in-one feature film. "So essentially audiences can watch two films at the ticket-price of one film," explained Ghai, adding, "It is generally felt that the smaller films do not offer the audience enough incentive to pay so much. So I am offering them two films at the price of one." — SKJ

The following 2 member(s) liked the above post:


sheee IF-Rockerz

Joined: 01 December 2010
Posts: 8954

Posted: 24 May 2011 at 6:08pm | IP Logged
oh now I get it. This is the reason madhur made changes for ash.
koolchick IF-Rockerz

Requested Self ban
Joined: 20 December 2005
Posts: 9213

Posted: 24 May 2011 at 6:58pm | IP Logged

If you think this is an error please Contact us.

The following 2 member(s) liked the above post:


-Mmmmm- IF-Sizzlerz

Joined: 25 January 2008
Posts: 16955

Posted: 24 May 2011 at 7:17pm | IP Logged
Smart move by all of them...
In recent times most of the big budget ones are biting the dust... The commercially viable ones are these small budget ones..

The following 2 member(s) liked the above post:


  • Page 1 of 1

Go to top

Related Topics

  Topics Author Replies Views Last Post
KAREENA's stepmotherly treatment irks MADHUR

2 3 4

Author: -Mmmmm-   Replies: 24   Views: 2639

-Mmmmm- 24 2639 16 August 2010 at 4:09am by smarie
Shelyn Chopra wants Kareena's role in Madhur's...

2 3

Author: desigal90   Replies: 17   Views: 1694

desigal90 17 1694 25 July 2010 at 5:49pm by .khoobsurat.
Heroine will be kareena's best Performance: Madhur

2 3

Author: desigal90   Replies: 18   Views: 1820

desigal90 18 1820 27 June 2010 at 12:18pm by Rekha_ji
Arjun opposite Kareena in Madhur's Film!

Author: desigal90   Replies: 5   Views: 647

desigal90 5 647 10 June 2010 at 11:13am by _Sano_
Madhur's 'Mahee' with Ashutosh Gowariker!

Author: Agent007   Replies: 2   Views: 460

Agent007 2 460 07 May 2010 at 5:56pm by Agent007

Forum Quick Jump

Forum Category / Channels

Disclaimer: All Logos and Pictures of various Channels, Shows, Artistes, Media Houses, Companies, Brands etc. belong to their respective owners, and are used to merely visually identify the Channels, Shows, Companies, Brands, etc. to the viewer. Incase of any issue please contact the webmaster.

Popular Channels :
Star Plus | Zee TV | Sony TV | Colors TV | SAB TV | Life OK

Quick Links :
Top 100 TV Celebrities | Top 100 Bollywood Celebs | About Us | Contact Us | Advertise | Forum Index