Posted:
IPL 4 flunks the TRP test
Tushar Behl, TNN | May 20, 2011, 12.00am ISTTags:Shilpa Shetty|Shah Rukh|IPL
Malinga gestures after taking a wicket
It's now proven: IPL 4 is something of a damp squib on TV this time.
According to TAM Sports, an audience measurement company that tracks TV viewership, the average TRP of the fourth season of the IPL is only 3.94. Last year, the IPL had managed to garner many more eyeballs on TV and the TRPs had shot up to 5.29.
There could be several reasons for the drop in TV viewership. And the main perhaps, is an overdose of cricket, with IPL-4 starting just a week after the conclusion of the World Cup. As former Indian spinner and cricket expert Maninder Singh puts it, "The BCCI has to make sure that future programmes are not so cramped. Since there's so much cricket happening, it's obvious that some of the key players will take rest. And when the big guns don't show up on the cricket field, people automatically lose interest in the sport."
Agrees Saba Karim, and says, "IPL-4 started just after the CWC concluded, the franchisee owners didn't get enough time to use their star players for promotions. Also, I feel that in this year's IPL, we haven't had too many close, nail-biting encounters."
The recently concluded World Cup gave the cricket buffs a real treat in terms of cricketing action, which perhaps they are not able to get in this IPL. "I followed all the previous editions of the IPL rather closely. But this year, it's not the same. If I'm surfing channels and happen to chance upon an interesting match, toh dekh leta hoon," says Ankit Chopra, a software engineer.
Even the presence of Bollywood celebs at the matches hasn't helped the situation much. "In the first couple of editions, the presence of stars like Shah Rukh and Shilpa Shetty was a novelty for viewers like me and frankly speaking, it is because of them that I started watching the IPL. But now their presence has become routine and they aren't an attraction," says Neha Srivastav, an executive.
Tripping TRPs
IPL - 4 3.94
IPL - 3 5.29
IPL - 2 4.49
IPL - 1 5.24
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After reading this I feel that the Ratings and all of the shows is truly genuine...So people want quality content and sensible one ...They don't wan to uy whatever is shown which seems unrealistic ...
So next time the TRP's come of the shows we don' like or the shows which realy did'nt make a good reason to be on the charts we cannot blame IPL !!😆
On this note I want Bidaaii 2 back with Apurva in it !! Hopefully they take what audiences say with the show making a bigger brand and get him back as Anmol with his Ragini Parul 😳
😆
According to TAM Sports, an audience measurement company that tracks TV viewership, the average TRP of the fourth season of the IPL is only 3.94. Last year, the IPL had managed to garner many more eyeballs on TV and the TRPs had shot up to 5.29.
There could be several reasons for the drop in TV viewership. And the main perhaps, is an overdose of cricket, with IPL-4 starting just a week after the conclusion of the World Cup. As former Indian spinner and cricket expert Maninder Singh puts it, "The BCCI has to make sure that future programmes are not so cramped. Since there's so much cricket happening, it's obvious that some of the key players will take rest. And when the big guns don't show up on the cricket field, people automatically lose interest in the sport."
Agrees Saba Karim, and says, "IPL-4 started just after the CWC concluded, the franchisee owners didn't get enough time to use their star players for promotions. Also, I feel that in this year's IPL, we haven't had too many close, nail-biting encounters."
The recently concluded World Cup gave the cricket buffs a real treat in terms of cricketing action, which perhaps they are not able to get in this IPL. "I followed all the previous editions of the IPL rather closely. But this year, it's not the same. If I'm surfing channels and happen to chance upon an interesting match, toh dekh leta hoon," says Ankit Chopra, a software engineer.
Even the presence of Bollywood celebs at the matches hasn't helped the situation much. "In the first couple of editions, the presence of stars like Shah Rukh and Shilpa Shetty was a novelty for viewers like me and frankly speaking, it is because of them that I started watching the IPL. But now their presence has become routine and they aren't an attraction," says Neha Srivastav, an executive.
Tripping TRPs
IPL - 4 3.94
IPL - 3 5.29
IPL - 2 4.49
IPL - 1 5.24
------------------------------------------------------------------------------------------------------------------------------------------------
After reading this I feel that the Ratings and all of the shows is truly genuine...So people want quality content and sensible one ...They don't wan to uy whatever is shown which seems unrealistic ...
So next time the TRP's come of the shows we don' like or the shows which realy did'nt make a good reason to be on the charts we cannot blame IPL !!😆
On this note I want Bidaaii 2 back with Apurva in it !! Hopefully they take what audiences say with the show making a bigger brand and get him back as Anmol with his Ragini Parul 😳
😆
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