ek ladki shabnam jaisi

pkaur92 Goldie

Joined: 22 June 2010
Posts: 1934

Posted: 21 May 2011 at 2:01pm | IP Logged
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Champak Jain of Venus Records introduced singer Apoorv in melodious album 'Ek Ladki Shabnmi Jaisi' on April 21st 2011

The enchanting video 'Ek Ladki', which marks a welcome return to melody, has music by Ricky Dev, lyrics by Arafat Mahmood and has been directed by duo Ajoy-Lovel of Colossus. The scintillating video features artiste Pulkit and actress Yami. The sentimental 'Teri Palkey', which has memorable lyrics by A. M. Turaz, has been directed by Vikas Gulati of Sobo Films. It features Shaheer Shaikh and Donea.

Champak Jain of Venus Records & Tapes says, "Venus is proud to present an exciting new talent Apoorv, whose melodious debut album 'Ek Ladki Shabnami Si' will take the industry by storm. After a long time, the music video domain will witness pure melody that has been missing for a long time. Venus is synonymous with good music and the two visually appealing melodious videos from this prestigious project will remain etched in memory for a long, long time."

Apoorv added, "I am grateful to Champak Jain for giving me this coveted break. The song has come straight from my heart and has reflections on beauty and romance. The beautiful video featuring the handsome Pulkit and the beautiful Yami compliments the melody. I am sure that the song will be on everyone's lips and minds."

Ajay-Lovel Arora of Colossus added, "At Colossus, we believe there is only one yardstick to measure creativity - the extent to which it increases sales. The video, 'Ek Ladki' has been shot quite exquisitely as the album marks a return to melody. Pulkit and Yami have added a phenomenal presence and will light up the small screen with their magic."

COLOSSI are valued for their innate understanding of music, and their access to film and other celebrities. As directors, Colossus believes that value addition is essential to any project, either by way of suggested modification, or subliminal layering'' In ten years, Colossus have notched up a series of enviable triumphs

Kabir Lal the ace cinematographer is the man who has captured the wonderful locations and crafted the video extremely well

The video is creating ripples on air.

Parul Chawla

Picture N Kraft

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