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TOI: Pregnancy the new TRP puller

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Posted: 21 May 2011 at 1:03pm | IP Logged

Pregnancy, the new TRP-puller

ROSHNI K OLIVERA, TNN | May 22, 2011, 12.00am IST



Want a twist? Bring in a marriage track. So far this has been the mantra for television serials. However, suddenly, there seems a shift. 'Pregnancy' has become the flavour of the season, with quite a few serials focussing on the 'main maa bannewali hoon' track. 

Drama Galore 
'Pregnancy' helps makers infuse love and romance in the serial or at least bring in drama. LikeUttaran has been focussing, for the longest time now, on Tapasya's pregnancy and major twists have been brought in, like the child is Rathore's and the main character Veer is impotent! 

Pratigya too had a lot of hullabaloo around Kesar's pregnancy sometime ago. In Pavitra Rishta, lead protagonist Archana is expecting and there's bound to be a twist here too, in the days to come. InBaba Aiso Var Dhoondo, the protagonist Bharti will get pregnant in the coming weeks and there will be a complication because she is a dwarf. "Marriage and pregnancy are two evergreen twists which always work in daily soaps," admits the channel's programming head (fiction), Saurabh Tewari. 

Like in Yeh Rishta Kya Kehlata Hai, Akshara's pregnancy and the subsequent miscarriage struck a chord with the audiences. Says producer-director Rajan Shahi, "For the past two years, the show has sensitively touched all aspects of a young couple's life. The idea of having a child explores the beautiful bond between a couple and their families." 

It's About Trps 
Pratha brought in a baby track too hoping to get some TRP (television rating point) boost. So also in Sasural Genda Phool, one of the bahus will soon be in the family way. Just some time ago, the protagonist Suhana was 'almost pregnant' but it turned out to be brain tumour! 

Serials reflect life, says Uttaran producer Rupali Guha. "TV shows are about emotions. Hence there's love, marriage after which it's about having a family. So, it's a logical progression. A pregnancy track is very relevant as was in the case of our serial," she says. 

Viewers Speak 
What do audiences have to say about this? "It's a co-incidence, I think, that lead actresses in quite a few serials have been pregnant. But it does add to the drama," says Shyamala Rai, a housewife. Risshma Sawant, however, thinks it's the herd mentality. "When one serial works, the others tend to follow the same story. That's why perhaps, we have the pregnancy storyline emerging in many shows." 
Whatever be the case, so long as it's helping to rake in the TRPs, it's fine.


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Posted: 21 May 2011 at 1:06pm | IP Logged
Thankyou Tanu for sharing.

I don't know why they said pregnancy HAS become the flavour of the season, because as far as I am aware, its always been like this! What's new about this?

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Posted: 21 May 2011 at 1:10pm | IP Logged
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Posted: 21 May 2011 at 1:10pm | IP Logged
Originally posted by mjtruelegend

Thankyou Tanu for sharing.

I don't know why they said pregnancy HAS become the flavour of the season, because as far as I am aware, its always been like this! What's new about this?


Sheemu.. all of a sudden its raining pregnancy in every top show...LOL hence the special article.. 

eg.. Yeh Rishta.. Pratigya.. SGP... on SP

        Geet  on Star One

         Uttaran & Pratha on Colors
 
         Pavitra Rishta even yahan main ghar ghar kheli...on Zee

         Baba Aiso Var Dhundho on Imagine...


Edited by Armu4eva - 21 May 2011 at 1:11pm

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Posted: 21 May 2011 at 1:15pm | IP Logged
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Posted: 21 May 2011 at 1:46pm | IP Logged
 I love the saecasm in this article, all in all the creator of these serials think of us as Idiots who dont know why they are doing it.
I usually dont see comedy cricus type of programmes but today saw on star news, where in comedy circus, infront of Kekta Mai the comedians were pulling her legs and my God they were so true, do watch it

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Posted: 21 May 2011 at 2:56pm | IP Logged
Thanks for sharing TanuSmile yup there is lot more pregnancy around CV's are following the same trend still none of the female protagonist in SP have any baby so all might concieve at the same timeROFL to let the trend of competition go on.Kekta mai ke dor main case thoda different tha.

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Posted: 21 May 2011 at 3:27pm | IP Logged
Originally posted by Armu4eva

Originally posted by mjtruelegend

Thankyou Tanu for sharing.

I don't know why they said pregnancy HAS become the flavour of the season, because as far as I am aware, its always been like this! What's new about this?


Sheemu.. all of a sudden its raining pregnancy in every top show...LOL hence the special article.. 

eg.. Yeh Rishta.. Pratigya.. SGP... on SP

        Geet  on Star One

         Uttaran & Pratha on Colors
 
         Pavitra Rishta even yahan main ghar ghar kheli...on Zee

         Baba Aiso Var Dhundho on Imagine...


Oh god Tanu, how do you manage to keep up with these? LOLAnyways I find it quite funny LOL

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