I know most of you must have read these articles
http://www.india-forums.com/tellybuzz/buzzin-hot/9589-star-one-to-woo-gujarat.htm#1661617
Now we can either panic and do nothing or we can fight and let the channel know exactly what we think of their new and "improved" strategy. π π‘
No abuses please. We need to be firm and deal with facts to show them that they are making a mistake. Star One comes up with these genius ideas from time to time π‘
1) Saas-Bahu shows have never worked on Star One. The minute something turns Saas-Bahu their audience turns the other way. A classic example is Love Ne Mila Di Jodi (LNMDJ). They brought in what they called a "gharelu tadka" (I still shudder at that word ) on Jan 1st and by mid Feb we knew the show was wrapping up. They did not attract new audiences and the people who were watching stopped watching. Their TRPs dropped . On a lighter vein we launched a search for people who started watching after the saas-bahu saga started because they claimed the TRPs were up and found one person in Dubai who started watching afterr the saas-bahu nonsense started. π€£ π€£ π€£
2) Star One gets possessed by this revamping bhooth every year it looks like π€. When they ended LNMDJ, they made DMG and MJHT go through leaps and see how that worked out. Both shows wrapped up. They also introduced Geet and RBO saying that they would be women-centric themes. But did they get the TRPs they needed? Nope. As long as they had family nonsense in Geet the TRPs did not come and there was talk of the show going off the air. Instead when they moved the show to Delhi and started the office track aka the youth oriented track - that gave them the TRPs they needed. ππΌ
3) They tried to inject a nonsense saas-bahu flavor in Geet with the introduction on Annie and the AA track. The whole nonsense smacked of Kekta. So what happened to the TRPs? They bombed again and they had to revamp the whole show and mess up Geet's character to bring the TRPs to an even keel.
TO BEAT THIS WE NEED TO ATTACK THE PROBLEM ON TWO FRONTS
Front 1
TRPs TRPs TRPs TRPs TRPs TRPs TRPs TRPs TRPs
TRPs SPEAK
THE BOTTOMLINE IS WE NEED TRPS. AS LONG AS THE SHOW HAS GOOD TRPS THEY WILL NOT TOUCH THE SHOW. π So tell everyone you know to tune into the show at 9:30 pm Monday through Friday π
Front 2
Make your voice heard on Star One's FB page, via email and on the phone
CALL THEM IF YOU CAN.
https://www.facebook.com/staroneindia?sk=wall
http://www.facebook.com/permalink.php?story_fbid=186832261369339&id=113084378707061
http://www.facebook.com/pages/Geet-Hui-Sabse-Parayi/113084378707061?sk=wall&filter=1
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Subhash Singh Email: [email protected] (212)-852-7221 ; Fax # 212-852-7855
Amit Chadha Email: [email protected] Tel: (310)-369-4645
USA callers...Please Tell them we shell out $50 every month to watch GEET..If its gonna be scrapped, they will lose a subscriber. :(
Semon Sinha / Kully Singh
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Phone: 1300 286 786
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Monday to Friday : 9 AM to 9 PM
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Email : [email protected]
UNITED WE STAND DIVIDED WE FALL
LET US UNITE AND FACE THIS TOGETHER AND WE WILL DEFINITELY BE HEARD
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