This content was originally posted by: desigal90
Lensa her exact quote,
"Madhur has been asking me to collaborate for this film for many years now and I'm glad we're finally working together"
i think this mistake from the Media not aishwarya
she said
(Madhur has been speaking to me for many years to collaborate together
on a film and I am glad we are finally working together on 'Heroine')
http://www.newkerala.com/news/world/fullnews-208382.html
Ash, Bhandarkar launch 'Heroine' in CannesCannes, May 13 :
Aishwarya Rai together with acclaimed filmmaker Madhur Bhandarkar
launched the first look of their upcoming bold and glamourous movie
"Heroine", which delves into the behind the scenes life of an actress in
the Indian film industry, at the 64th Cannes International Film
Festival.
"'Heroine' is a film that the team was very excited
about and yes I have just agreed to come on board," said Aishwarya who
will essay a superstar in it."Madhur has been speaking to
me for many years to collaborate together on a film and I am glad we
are finally working together on 'Heroine'. He is the director of
multiple award winning films in India and hence, as an actor I'm
certainly looking forward to this experience," added the 37-year-old.Bhandarkar
takes his legacy of bringing women-centric issues on celluloid forward
with "Heroine". Earlier, his critically and commercially acclaimed
cinematic offerings "Chandni Bar", "Page 3", "Satta", "Corporate" and
"Fashion" too focused on various issues related to women.
Based
on the life and times of a superstar Bollywood actress, "Heroine"
promises to be an entertaining, daring, emotional, shocking, glamorous
and scandalous behind the scenes account of showbiz. The film will take a
peep into make up rooms and vanity vans to show the politics, the
secrets and the lies, the highs of fame and the depths of failure of an
actress.
The film is going on the floors next month and
Bhandarkar considers it as his "magnum opus" and feels only Aishwarya
could fit the role."Unveiling the first look here is
certain to be an auspicious start to the movie which goes into
production mid this year. 'Heroine' is an extremely glamorous yet bold
story of the internal journey of a star, which is sure to appeal to
audiences across the globe and therefore Aishwarya was a perfect choice
for the film - no one could have essayed the role better," said
Bhandarkar.The first poster, unveiled at the ongoing
international film extravaganza, looks like a cover of a glossy cine
magazine. The focus is one Aishwarya's angelic eyes, and tags like
"She's No.1" and "REVEALED: Blow by blow account of what happened that
night" find place on the poster.
Since being on the cover page
of a leading cinema magazine is given so much importance in Bollywood,
the poster's idea only goes to show that Bhandarkar will remain true to
the essence of his subject, like always.The film is being
produced by UTV Motion Pictures and its head honcho Ronnie Screwvala was
also present at the launch. He had earlier worked with Bhandarkar on
"Fashion", and with Aishwarya on "Jodhaa Akbar" and "Guzaarish".
"UTV
and Madhur's combination in 'Fashion' combined the right blend of
reality, something that Madhur excels in, with glamour, and it was
mounted on a large canvas. With 'Heroine', we take it to the next level
and when you see the movie finally you will know it was written only
with someone as talented and expressive and stunning as Aishwarya in
mind," he said.
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