Aishwarya is more popular without a doubt. She has done movies in the international level (even if they didn't work too well), she has been on Oprah and what not, she was Miss World, she has been in Cannes about 9 times, etc etc. If the press didn't know Aishwarya by now, I would be worried.
As for Sonam, her first trip to Cannes is not as big of a scale as Aishwarya's first trip. When she went to Cannes for the first time, it was for Devdas, they had their own screening so obv. she got lots of exposure than, not to mention she was already in Bollywood for a few years by than. P.S: I loooved her outfits that year! :p
For Sonam's first year, she got featured in Women Wear Daily, which is a very presitgious fashion magazine which I think you can only get in N.Y.C and L.A. There was a WHOLE page with her picture. And apart from Reuters, all the other picture agencies know very well who she is. Just go to gettyimages.com and search for her, just for an example. Seeing that she was only a "L'Oreal" girl and nothing more, the attention she got has been incredible.
Adity, international designers already know her. Roberto Cavalli said in an interview he had invited Sonam to walk for him in Milan but she was shooting for two movies than and couldn't do it. She was at his party today as well. As much as I don't like him, he is super huge!
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