L'oreal Paris goes gold at Cannes
Section: Other Briefs Category: Marketing
Company Brief
Mumbai, May 11, 2011
L'Oreal Paris spokeswomen will be more radiant than ever at the Cannes red carpet this year. From the 11th to 22th of May 2011, L'Oreal Paris, official make-up artist of the Festival for 14 years, will introduce its first dream team of three internationally renowned make-up artists: Karim Rahman, Billy B and Rie Omoto. They have created the new 'L'Or L'Or L'Or' make-up Collection specially for Cannes which will be used to design exclusive make-up looks for all the spokeswomen present at the Festival including Aishwarya Rai Bachchan, Sonam Kapoor & Freida Pinto. Products to recreate the L'Oreal Paris L'Or L'Or L'Or look will be available in India exclusively at the L'Oreal Paris boutiques at Palladium Mall, Mumbai and Ambience Mall, Vasant Kunj, New Delhi.
'L'Or L'Or L'Or' will be interpreted uniquely for each individual by taking inspiration from the warmth and sophistication of gold, while combining different textures and colors especially chosen to highlight each spokeswoman's unique personality and unique beauty: Aishwarya Rai's sensuality and glamour, Freida Pinto's luminous skin, Sonam Kapoor's vivaciousness.
Aishwarya Rai Bachchan will be sporting interpretations of the 'L'Or L'Or L'Or', look by Karim Rahman as she walks the red carpet with Aimee Mullins, Gong Li and Ines de la Fressange on the 11th of May. "Gold is something that inspires me to create an opulent, luxurious, bold make-up look. This is the perfect theme for Cannes and perfect for the strong personalities of the L'Oreal Paris spokeswomen. I want to bring out all their radiant, luminous sensuality", he says.
His statement
Gold+Black+Fuchsia: Applied in a sweep of solid, even color, gold eyeshadow meets and blends with fuchsia blush, which has been brushed diagonally from the hollow of the cheek to above the eyebrow. Deep black liner defines the lashes for unforgettably alluring eyes. Nude lipstick leaves the all the impact to the make-up on the eyes and cheeks
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