Posted: 05 May 2011 at 6:55am | IP Logged
MUMBAI: Zee TV has a lot to cheer about from the performance of Dance India Dance in its second season run.
The show opened with a TVR of 3.9 on 18 December and enjoyed a peak of
4.9 TVR on Saturday over a two-hour period, according to Tam data for
the week ended 19 December.
In the first season, the finale had garnered 5.5 TVR and helped Zee TV
oust Star Plus from the No 2 (for the week ended 30 May) spot.
Zee TV's ratings dance continued with its daily 9 pm fiction Pavitra
Rishta that beat all rivals to become the week's most-watched Hindi
general entertainment programme, attaining a peak TVR of 7.1.
Says Zeel COO and Zee TV business head Nitin Vaidya, "We are motivated
with the ratings of Lux Dance India Dance and Pavitra Rishta and
overwhelmed by the viewers response. This goes to show how eagerly
people were waiting for Lux Dance India Dance. It provides an impetus to
the team to strive harder."
Riding on the back of DID and Pavitra Rishta, Zee TV has ended the week
at 271 GRPs (gross rating points), adding 30 GRPs over the earlier week.
Colors, however, maintained its leadership position with 303 GRPs while Star Plus remained at No. 2 with 280 GRPs.