Dance India Dance performs for Zee TV

softdott Newbie

Joined: 03 January 2011
Posts: 22

Posted: 05 May 2011 at 6:55am | IP Logged
MUMBAI: Zee TV has a lot to cheer about from the performance of Dance India Dance in its second season run.

The show opened with a TVR of 3.9 on 18 December and enjoyed a peak of 4.9 TVR on Saturday over a two-hour period, according to Tam data for the week ended 19 December.

In the first season, the finale had garnered 5.5 TVR and helped Zee TV oust Star Plus from the No 2 (for the week ended 30 May) spot.

Zee TV's ratings dance continued with its daily 9 pm fiction Pavitra Rishta that beat all rivals to become the week's most-watched Hindi general entertainment programme, attaining a peak TVR of 7.1.

Says Zeel COO and Zee TV business head Nitin Vaidya, "We are motivated with the ratings of Lux Dance India Dance and Pavitra Rishta and overwhelmed by the viewers response. This goes to show how eagerly people were waiting for Lux Dance India Dance. It provides an impetus to the team to strive harder."

Riding on the back of DID and Pavitra Rishta, Zee TV has ended the week at 271 GRPs (gross rating points), adding 30 GRPs over the earlier week.

Colors, however, maintained its leadership position with 303 GRPs while Star Plus remained at No. 2 with 280 GRPs.

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