Pavitra Rishta


Pavitra Rishta
Pavitra Rishta

Article: PR writer

bonnefille IF-Rockerz

Joined: 27 August 2010
Posts: 8456

Posted: 20 March 2011 at 5:45am | IP Logged

The man who makes soap froth 

(The man we curse all the time...;)

For the last decade, scriptwriter Rajesh Joshi has written India's most popular television shows. He tells AASTHA ATRAY BANANhow his work will change the world


IN 2001, writer Rajesh Joshi killed Mihir Virani in Kyunki Saas Bhi Kabhi Bahu Thi. Housewives across the country cried rivers. Amar Upadhyay, the actor who played Mihir, was flooded with calls checking if he was alive. "I found Amar standing at my door. He said, 'Look at the way India has reacted,'" remembers Joshi. Voila, Joshi invented the reincarnation formula! "We brought Mihir back," he says, knowing his decision marked the genesis of the Great Indian Soap. Joshi was no one-hit wonder. He then wrote Kasautii Zindagii Kay, Kkusum, Koi Apna Sa and Bandini, and today, writes the reigning winner — Pavitra Rishta, Balaji's trump card on Zee TV.

Sitting in his Kandivili home in a leather recliner against the background of a wooden Ajanta-Elloraesque mural, Joshi has an air of knowing amusement. With Pavitra Rishta, Joshi has once again set new rules. Gone are the opulent settings. Inspired by his chawl days in Bhuleshwar, the story is about the undying love of a poor couple sans the jhataak clothes and rich families. With a TRP of 6.1, highest among all soaps, the show has turned its protagonists into small screen's Ranbir Kapoor and Katrina Kaif.

Joshi, 50, hadn't even imagined he would end up writing. Son of Mansukh Joshi, who co-founded the Indian National Theatre, he says, "The atmosphere was there, but I ended up working with a pharma company." And then in August 1999, a car accident confined him to bed for three months. But life was to change soon. Before he knew it, he was writing Kyunki... "Vipul Mehta, who co-wroteKyunki... with me, suggested I try my hand at writing. I didn't have anything to do, so I said okay. I decided I would continue writing if it worked. The gamble paid off," he says.

It's easy to see why it did. Joshi is a writer who believes in a simple diktat: write what and who you know about. There are joint families, similar to his own Gujarati background, and his central women figures — mild yet strong, strict yet loving — are much like his own mother and wife. "My mother was the matriarch of the family. She had a rough hand with us but loved us too. I used to trust her instincts when I was younger, now I trust my wife's. I usually do what she says," he smiles. "And it's obvious that my characters are like them — the VIPs." And surprisingly progressive for Indian entertainment as they have taken harsh decisions. "People need jerks in a story that may not always be appreciated. But writers need resistance. In Pavitra..., the duo get married, divorced and marry again. A character gets an abortion as she would rather choose her career. I keep up with the times."

'Like my shows, my family too lives by a strict moral code. If my son enters a live-in relationship, I will disown him,' says Joshi

But that's where a paradox creeps in and suddenly, Joshi appears like an onion without a skin. Though he admires the ambitious middle-class woman as she exists today, he wishes she would imbibe the "ideal bahu" traits from his Tulsi or Archana. So is he just making them progressive to cash in on the "scandal"? "My characters tell their own truth," he says. And just before you start changing your opinion of him, Joshi adds, "I mean they can be both modern and traditional." What could also be working for Joshi's stories is the thin line his characters tread between good and bad. "No one is bad. Only situations make them bad. Take the character of Ajit, Manav's sister's husband in Pavitra... He rapes Manav's sister and marries her. But when he loses all his money, he realises his wife is important to him," says Joshi.

It is at this moment that his 22-year-old son enters the room, and the father in Joshi takes over. He gives him cash and tells him to go and have a good time. Once he leaves, Joshi muses, "I set a strict code of morals for my family. If my son ever entered into a live-in relationship, I would disown him because he is not committing to the girl," he says, "My wife married me when I used to earn Rs. 60 a month, and now it's six figures. She is my heart and soul. I want my son to feel like that about someone."

Along with relationships, Joshi's soaps revolve around two important pillars — karma and the belief in God. But here he surprises us again. Joshi hasn't been to a temple for months now. "God is everywhere. When you ask your mother to bless you, she becomes God. And karma is obvious, right? I experience it every day. I borrowed some money from a person a few years ago and forgot to return it. Just recently, I paid him five times that figure!"

Lord of the Soaps Stills from Kyunki..., Bandini and Pavitra Rishta

The 'Rajuisms' are indeed believable. After all, his success is for everyone to gauge. Even his actors, who have now become stars, thank him. Ankita Lokhande, who plays Archana in Pavitra..., gushes, "I walk on the road and people recognise me as Archana." Her co-star, Sushant Singh Rajput, says, "Playing Manav is a yardstick. I suffer from Manav hangover all day." Ironically, he was recently caught in a brawl in Mumbai that ended with newspaper headlines claiming he was nothing like the real Manav.

This begs a question. How does Ekta Kapoor, the bold in-your-face woman that we have heard about, agree with all that Archana and Joshi's other heroines stand for? How does the master producer (she describes Joshi as "one of the best writers on television. It's like what's happening in the show is happening in people's lives") get convinced that Joshi's self-sacrificing characters will work with India's increasingly cynical audiences? "Ekta knows women have many shades. She may be nothing like Archana but she knows that Archanas exist. Her observation of the middle-class is astute. She is a businesswoman, so she needs to be strong. But Archana can be milder," says Joshi.

The writer has now turned producer for Zee's brand new entrant, Sanskaar Lakshmi — a tale of a village belle who moves to Mumbai with her rich husband's family, and will now instill sanskaar in each member. If it sounds a bit too much like a rehashed Kyunki...,Joshi doesn't care. He says, "I want to prove that even a girl wearing jeans has morals. That's because having sanskaar doesn't mean she covers her head. It means keeping everyone happy. Like my other shows, this too will soon change the world!"

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Tiyali IF-Rockerz

Joined: 17 March 2006
Posts: 9218

Posted: 20 March 2011 at 5:51am | IP Logged

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bonnefille IF-Rockerz

Joined: 27 August 2010
Posts: 8456

Posted: 20 March 2011 at 6:06am | IP Logged
Some great one liners....

Like my other shows, this too will soon change the world!


I keep up with the times


People need jerks in a story that may not always be appreciated. But writers need resistance.

He likes our dislike for the tracks.... that's why continues delivering rubbish. 

My mother was the matriarch of the family. She had a rough hand with us but loved us too. I used to trust her instincts when I was younger, now I trust my wife's. I usually do what she says.

LOL.....he's MANAV!!!

No one is bad. Only situations make them bad

Ok I like this. But then who created Manjusha? Confused

He starts off well but always looses the plot. The guy needs to come out of the clouds and put more head in the script.

not part of his quotes but still...

the show has turned its protagonists into small screen's Ranbir Kapoor and Katrina Kaif

Huh.....please no! One is Nirupama Roy and other is Manoj Kumar with gender exchange. 

Edited by bonnefille - 20 March 2011 at 6:09am

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Not_a_fanaewasur_aur_taalgaayikaMOHINI26zaara10shootingstar27gardesLuvSSever--Hope--anu rulzkoolchicklunzaLovePRSohamomshreejaanuPiyatrixTanyaz

omshreejaanu IF-Sizzlerz

Joined: 23 March 2010
Posts: 15099

Posted: 20 March 2011 at 6:44am | IP Logged
Bonne ur comments r hilarious. The Nirupa Roy/Manoj Kumar is too gudROFL
Why do i get the impression after the interview as if the man thinks he doing a great ehsaan on us by writing PR script?
If he comes here n read wat we wrote abt him he'll die standing upOuchLOL
Btw now i know why Manav was a puppet in his mom's hands n why he has turned joru ka gulamROFL

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Not_a_fanzaara10LuvSSeverarchanamanavanu rulzlunzaTanyaz

archanamanav IF-Rockerz

Joined: 10 May 2010
Posts: 9429

Posted: 20 March 2011 at 6:53am | IP Logged
sushant playing this guys real life or what..LOL

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Tanyaz IF-Stunnerz

Joined: 03 December 2009
Posts: 37006

Posted: 20 March 2011 at 7:13am | IP Logged
Manav is definitely inspired by his real life ...Rough and tough mother and now he wants to listen to his wife ...LOL
This guy should be thanking his  cast for the fantastic way they are carrying this show on their shoulders , not the other way round ... Most of his story lines are rather silly and very regressive ...bu tthe cast ( for me the lead specially ) are a pleasure to watch ..

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LuvSSever IF-Dazzler

Joined: 20 May 2008
Posts: 4569

Posted: 20 March 2011 at 7:27am | IP Logged
Thanks Bonne for posting This.
This was the man we were searching for. And you know why.Big smile

Edited by umayal - 20 March 2011 at 8:24am

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shootingstar27 IF-Dazzler

Joined: 25 April 2010
Posts: 4434

Posted: 20 March 2011 at 7:29am | IP Logged
Thanks for posting Bonne Tongue your comments are hilarious and spot on Thumbs Up The dude sounds so proud of himself for coming up with crappy story lines LOLLOL

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