Joined: 25 November 2007
The No. 1 channel in the Hindi general entertainment channel (GEC) space, STAR Plus, has garnered 275 GRPs in week 11 which is 15 GRPs less than the previous week. Its relative share has come down marginally from 22.7 per cent in Week 10 to 22.4 per cent in Week 11.
The No. 3 channel, Zee TV has also met with a similar fate. It has lost 14 GRPs and its relative share is at 16.5 per cent.
However, Viacom18's channel Colors, at No. 2, is the only one to have increased its GRPs, though very marginal. IT has gained 4 GRPs taking its viewership to 235 GRPs in week 11.
Though Sony has also lost seven GRPs, the week has proved good for it. It has regained its No. 4 position with 133 GRPs, while its rival sister SAB TV has lost 19 GRPS and back at No. 5 with 124 GRPs.
SAB is followed by DD1 at No. 6, which has recorded a relative share of 7.9 per cent.
Imagine TV witnessed a loss in its relative share, from 5.9 per cent in Week 10, to 5.6 per cent in Week 11. While STAR One and STAR Utsav have garnered relative shares of 2.8 per cent and 2.3 per cent, respectively, Sahara One has garnered 2 per cent relative share.
Is the loss of GRPs related to cricket? Agrees Satyajit Sen, executive vice-president, ZenithOptimedia, "Channels have lost shares most probably because of the cricket season. It should be more evident in another week when the World Cup fever becomes more intense."
Sandeep Lakhina, chief operating officer, Starcom MediaVest Group, says, "GECs have lost insignificant market share. The fluctuation is not very visible. If this continues for long, then it ought to be because of the World Cup. In the next few weeks, it will show if it is really because of the cricket tournament. If this is the reason, then the drops should be steeper."
N Sathyamurthy, chief executive officer, Karishma Initiative, explains further, "There are some one-time viewers, too, who keep on switching programmes. Hence, for them, the shares vary from one week to another. GECs are also not doing anything great to help them garner shares in the market. There has been a little bit of stagnation in this segment, with no new reality format shows or any other new shows coming up."
On the list of the 10 most watched programmes on Hindi GECs, Pavitra Rishta on Zee TV rules at No. 1 with a TVR of 6.61. It is followed closely by Yahan Mein Ghar Ghar Kheli on Zee TV, which has a TVR of 5.11.
Saathiya Saath Nibhana on STAR Plus is the third most watched programme, recording a TVR of 4.57, followed by Na Aana Is Des Laado at No. 4, with 4.24 TVR. Yeh Rishta Kya Kehlata Hai is at No. 5, with a TVR of 4.23.
The other shows on the list are Uttaran, Laagi Tujhse Lagan, Balika Vadhu, Pratigya, and Jhansi Ki Rani.
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If you also watch "Karol Bagh"
Author: spyers Replies: 2 Views: 947
|spyers||2||947||05 August 2010 at 1:08pm by sherma|
PR-04th Aug 2010(SBAS)*Must Watch*
Author: -sabin Replies: 1 Views: 1057
|-sabin||1||1057||04 August 2010 at 1:09am by hellosky786|
i hate pr but i will watch bcoz of sushant ankita
Author: nikhilsahai Replies: 6 Views: 1253
|nikhilsahai||6||1253||06 July 2010 at 9:39pm by Maneetkraze|
Shravani's kid!!!&!!!Fun!!!!!must watch
Author: nmp94 Replies: 5 Views: 1130
|nmp94||5||1130||18 June 2010 at 12:08am by gaurimisha|
He will soon host 'India's Got Talent'
His character will be a pivotal one in the show.
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