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GEC Watch: Colors regains No. 2 position

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Posted: 12 March 2011 at 2:47pm | IP Logged

GEC Watch: Colors regains No. 2 position


Colors displaces Zee to occupy the No. 2 spot; SAB TV continues its lead over Sony.

TAM data for the week ended March 5 (C&S 4+ HSM) shows that Viacom 18's Colors is back to its No. 2 position. Colors was dethroned from this spot by Zee in the previous week. This week, Zee has been pushed down to No. 3.

Colors has regained its position by adding six points during the week, capturing 231 GRPs, while Zee lost 16 points and captured 217 GRPs in week 10. Similarly, the relative channel share of Colors also saw an upswing from 18.3 per cent, to 18.8 per cent, while Zee's channel share fell from 18.9 per cent, to 17.6 per cent.

SAB continues its lead over parent concern Sony Entertainment Television, and occupies the No. 4 position. However, SAB loses 10 points to capture a total of 143 GRPs. Its channel share, too, has dropped from 12.4 per cent, to 11.6 per cent.

Sony, on the other hand, though at the No. 5 position right below SAB, has gained four points during the week to garner 140 GRPs. The channel's share has also seen a minute upswing of 0.4 per cent that has brought it up to 11.4 per cent over the previous week's 11 per cent.

Though STAR Plus retains its No. 1 position, it loses 17 points this week. From 297 GRPs captured during the previous week, the channel slips down to 280 GRPs this week. STAR Plus' channel share falls from 24.1 per cent to 22.7 per cent.

At the No. 6 position sits Imagine TV with 73 GRPs, that is, two points more than the previous week's 71 GRPs; the channel's share this week is 5.9 per cent.

DD1 and STAR One occupy the No. 7 and No. 8 positions with 55 and 33 GRPs, respectively. While the channel share of DD1 this week is 4.5 per cent (a significant increase from the previous week's 1.5 per cent), STAR One's is 2.7 per cent.

Sahara One (No. 9) and STAR Utsav (No. 10) saw no change from the previous week in their respective channel shares of 2.4 and 2.3, while Zee Smile (No. 11) lost a tiny part of its share and fell from 0.4 per cent to 0.3 per cent.

The list of 10 most-watched programmes is led by Zee's Pavitra Rishta, which clocked a TVR of 5.86. Second on the list is STAR Plus' Saathiya Saath Nibhana, with a TVR of 4.91 per cent. Colors' Laagi Tujhse Lagan is third on the list with a TVR of 4.3 per cent.

Fourth and fifth on the list are STAR Plus' offerings Yeh Rishta Kya Kehlata Hai and Pratigya, with TVRs of 4.25 per cent and 4.17 per cent, respectively.

Colors' Balika Vadhu also garnered a TVR of 4.17 per cent (sixth place), while Zee's Yahan Mein Ghar Ghar Kheli was not too far behind, with a TVR of 4.16 per cent (seventh place).

The last three programmes (in descending order) on the list are SAB's Taarak Mehta Ka Ooltah Chashmah (3.98 per cent), Colors' Uttaran (3.9 per cent), and Sony's C.I.D. (3.68 per cent)


http://www.afaqs.com/media/story.html?sid=29919_GEC+Watch:+Colors+regains+No.+2+position

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