Hritik blames Ranbir Kapoor for spreading rumours

According to sources, "Duggu feels that the rumours are being fuelled by Ranbir. HR hasn't been replaced. He will continue to endorse the brand itself and a high-end mobike that he used to, while RK will only endorse a new product being put out," reports Mid Day.

"Hrithik has been the company's brand ambassador for seven years. His contract is till 2012. There is no way RK is replacing him, for the time being, at least. The rivalry began when Duggu left one clothing brand for another one last year. Ranbir filled the void Hrithik had left behind. Now, the younger actor has been telling friends that he's replaced Hrithik in the bike ad that featured him. Roshan Jr, meanwhile has maintained that he always shared cordial relations with RK and is now doing a film with his father Rishi Kapoor for Agneepath", the source revealed to the tabloid.

The source also opined that Hrithik has more reach than Ranbir, "Hrithik's appeal is across the board and isn't just limited to the youth (like Ranbir's is)."

Let's hope that the eternal young vs experienced war doesn't take a turn for the worst.