Shocking GEC TVRs - Article

Size doesn't matter. The smaller; the better. This has been amply proved by unheralded little kids from Dance India Dance L'il Masters (Zee TV) and Chak Dhoom Dhoom (Colors) who have put their erstwhile TV stars of Zara Nachke Dikha to shame.

The three dance reality shows made their debut last week, and all of them air at prime time on their respective channels. Zee TV's DID L'il Masters has emerged as the clear winner clocking a TVR of 6.7 for its inaugural episode. This not only makes it the top show (fiction and non-fiction) for the TAM week 18 (April 25 to May 1), but it's the biggest opening for any show in the last three years. Interestingly, the preceding Dance India Dance finale could only muster a rating of 5.

Colors' Chak Dhoom Dhoom drew a TVR of 4.4 while, Star Plus' celebrity reality show Zara Nachke Dikha could only muster a TVR of 2.4. (Though, it must be noted that Zara.. airs on Saturday and Sunday whereas its two competing shows air on Friday and Saturday)

While it will be too early to write off Zara Nacke Dikha, the success of the two juvenile shows clearly indicate that the viewers are longer warming to the celebrity dance reality shows, where talent often takes second place to controversy and other theatrics. We've already seen the first casualty when Mohit Sehgal and Sanaya Irani were found wanting as hosts, and subsequently replaced by Jennifer Winget and RJ Mantra.

Rakhi Sawant proudly claimed that she'll create history at Zara Nachke Dikha. The out-of-favour drama queen should now pray that the show picks up in the coming weeks or else, she'll be confined to history.


Meanwhile, the final of Indian Premier League 3 between Mumbai Indians and Chennai Super Kings clocked a staggering TVR of 10.5 (All India market).

The top ten shows across Hindi GECS is as follows –

L'il Masters - 6.7, Pavitra Rishta 6.0, Uttaran 5.9, Na Aana Is Des Laado 4.9, Jhansi Ki Rani 4.8, Pratigya 4.7, Bidaai 4.7, Yeh Rishta Kya Kehlata Hai 4.5, Agle Janam Mohe Bitiya Hi Kijo 4.4, Chak Dhoom Dhoom 4.4

Colors has regained the number spot with 288 GRPs, Star Plus is just two GRPs less, while Zee TV drops to third spot with 279 GRPs.

-- Mayur Lookhar / TellyCafe.com