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I know this dose not have anything to do with Bandini But it is for the channel
As Rakhi Ka Swayamvar on NDTV Imagine came to its logical conclusion on August 2, data from aMap reveals that a whooping 15.7 million viewers tuned into the reality show, which featured Bollywood starlet Rakhi Sawant, in which she chose her future husband.
The final of show, called Rakhi Ka Swayamvar - Faisle Ki Raat, recorded a TVR of 6.3, for C&S 4+, NWE audiences. The final episode was almost two-and-a-half hours long, starting at 8:00 pm.
The closest to it was a TVR of 6.1 for the final episode of the Zee TV's singing reality show, Sa Re Ga Ma Pa 2009, aired on January 24, and the finals of Dance India Dance (TVR 6.1), also on Zee.
Sameer Nair, chief executive officer, NDTV Imagine, is overwhelmed at the viewership generated. The first episode of the show opened with a TVR of 3.5, a first for the channel since its inception and the highest grosser on GECs this year.
"The final episode contributed to the overall ratings of the channel by at least 20 per cent. People were curious to find out what the show was about because the concept was new and this is what made them stay with us throughout the show," says Nair.
The show was about Sawant choosing her future husband from among 16 contestants, who were shortlisted from at least 12,000 entries the channel received and was the first of its kind on Indian television.
"We were skeptical if the show would work at first but we took a lot of effort into making it in a manner that would make it palatable for Hindi GEC audiences. We made sure it was very different from the edgy splitsvilla kind of thing." said Nair.
NDTV Imagine had also launched a reminder campaign a week prior to the final episode. This campaign was extended to television, print, radio, the Internet and movie poster-like cut-outs were also used, as a countdown to the final day.
The hype was manifest in the series of OB vans parked outside The Leela Hotel in Mumbai, where the ceremony was held, by news channels on August 2. A huge amount of PR can also be credited for making the show talked about.
"Marriages in India have always been hugely public. Your family, extended family and mohalla wants to know everything about your wedding." says Shailja Kejriwal, executive vice-president (content), NDTV Imagine.
Kejriwal also reveals that the channel viewers will now be treated to the spectacle of late BJP leader Pramod Mahajans divorcee son, Rahul, doing a Rakhi with his own swayamvar.
However, during the course of the telecast of Rakhi ka Swayamvar (from June 29 to August 2), several other recently launched reality shows have slipped on ratings, say the numbers provided by aMap.
Sach ka Saamna, on Star Plus, has witnessed a decline in its ratings, from as high as 4 TVR in some of the early episodes to around 2.2 in the last few episodes aired till July 31. Similarly, the ratings numbers of Is Jungle Se Mujhe Bachao, currently being aired on Sony TV, have also declined to a TVR of 1, compared to the initial rating of around 2, shows the aMap data.
Source:http://www.televisionpoint.com/news2009/newsfullstory.php?id=1249392369
As Rakhi Ka Swayamvar on NDTV Imagine came to its logical conclusion on August 2, data from aMap reveals that a whooping 15.7 million viewers tuned into the reality show, which featured Bollywood starlet Rakhi Sawant, in which she chose her future husband.
The final of show, called Rakhi Ka Swayamvar - Faisle Ki Raat, recorded a TVR of 6.3, for C&S 4+, NWE audiences. The final episode was almost two-and-a-half hours long, starting at 8:00 pm.
The closest to it was a TVR of 6.1 for the final episode of the Zee TV's singing reality show, Sa Re Ga Ma Pa 2009, aired on January 24, and the finals of Dance India Dance (TVR 6.1), also on Zee.
Sameer Nair, chief executive officer, NDTV Imagine, is overwhelmed at the viewership generated. The first episode of the show opened with a TVR of 3.5, a first for the channel since its inception and the highest grosser on GECs this year.
"The final episode contributed to the overall ratings of the channel by at least 20 per cent. People were curious to find out what the show was about because the concept was new and this is what made them stay with us throughout the show," says Nair.
The show was about Sawant choosing her future husband from among 16 contestants, who were shortlisted from at least 12,000 entries the channel received and was the first of its kind on Indian television.
"We were skeptical if the show would work at first but we took a lot of effort into making it in a manner that would make it palatable for Hindi GEC audiences. We made sure it was very different from the edgy splitsvilla kind of thing." said Nair.
NDTV Imagine had also launched a reminder campaign a week prior to the final episode. This campaign was extended to television, print, radio, the Internet and movie poster-like cut-outs were also used, as a countdown to the final day.
The hype was manifest in the series of OB vans parked outside The Leela Hotel in Mumbai, where the ceremony was held, by news channels on August 2. A huge amount of PR can also be credited for making the show talked about.
"Marriages in India have always been hugely public. Your family, extended family and mohalla wants to know everything about your wedding." says Shailja Kejriwal, executive vice-president (content), NDTV Imagine.
Kejriwal also reveals that the channel viewers will now be treated to the spectacle of late BJP leader Pramod Mahajans divorcee son, Rahul, doing a Rakhi with his own swayamvar.
However, during the course of the telecast of Rakhi ka Swayamvar (from June 29 to August 2), several other recently launched reality shows have slipped on ratings, say the numbers provided by aMap.
Sach ka Saamna, on Star Plus, has witnessed a decline in its ratings, from as high as 4 TVR in some of the early episodes to around 2.2 in the last few episodes aired till July 31. Similarly, the ratings numbers of Is Jungle Se Mujhe Bachao, currently being aired on Sony TV, have also declined to a TVR of 1, compared to the initial rating of around 2, shows the aMap data.
Source:http://www.televisionpoint.com/news2009/newsfullstory.php?id=1249392369
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